11 Must-Have Website Features Your Company Needs

October 10, 2019

This post was originally published on October 10th, 2019. Updated for May 11th, 2022.

When it comes to the design of your company’s website, you want to make sure that you stand out. A high-quality website is essential to your business’ success. It’s the first impression potential customers will have of you and your business.
11 must have website features: a laptop sitting in front of a desktop computer. The desktop computer displays the phrase "work hard anywhere" and the laptop displays website traffic related graphs above 3 somewhat blurry photos.

Website optimization is important. Your website features will help set you apart. It’s also important to reevaluate your site regularly. Times change and your website needs to reflect your current marketing goals. Small businesses also benefit from redesign as well. If you find yourself in a rut or are building a website for the first time, take a look at the tips below.


1. Easy navigation menu

One of the most important features of a good websites is an easy navigation menu. Your website must be easy to navigate. If people can’t easily find what they’re looking for on your website, they will go somewhere else.


2. Responsive Web Design

Many people use mobile devices to visit websites and make purchases. You need a responsive website that adapts to different screens. Mobile phones have many different screen sizes, as do tablets, laptops, and desktops. Responsive design makes sure all devices display your website as intended.


3. Easy on the eyes

Your website needs to look nice. There are a variety of things that go into the look. You need to pick pleasant colors that match with your logo and branding. White space is equally important. You don’t want it to be too cluttered because it will appear less professional and be harder to read.


4. Call-to-action buttons (CTA)

Another key website feature is the call-to-action. You need CTAs on each page. These will make it easy for people to engage with you and do the preferred actions you want.


5. Relevant keywords

Relevant keywords need to be present throughout your website. These are words that people might search for in relation to your business. Keywords can be as broad as “shoes” but it’s better to have more specific keyphrases. I.E. “waterproof women’s snowshoes.” That will improve your positioning on search engine results.


6. About page

When people engage a business for goods or services, they want to make a connection. There are many choices online. You can set yourself apart with website features that tell your story. Tell people about your business, why it got started, and what sets yours apart from other businesses. But don’t make your story a cliché. You want to stand out, not blend in.


7. Email and physical addresses

Be sure to provide an email address plus a contact form. This way people will be able to contact you directly from their email account. Including a physical address is also a great way to add credibility online.


8. Social media icons and sharing buttons

Social media is a valuable tool for your business. Make sure to have social media icons and social sharing buttons. These are great ways for people to connect with you and share your content.


9. Logo

You need to make sure to build your brand with consistent colors and logo. This makes your business easy to identify.


10. Phone number

By providing a phone number, you will cover all the ways someone can contact you. Some people prefer to contact you by phone, others through email, or even by messaging you on social media.


11. Blog

A blog is another way to connect with your audience. This is a great way to keep them coming back to your website on a regular basis. Be consistent in your updates and plan ahead so you don’t run out of ideas on what to talk about.


Whether you’re building a website for the first time or going through a redesign, make sure to include these features. Your website features are great tools you can use to connect with your audience and make sales. Getting these features optimized will allow you to focus on the user’s experience (UX) which is key to keeping users coming back.

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