If you have a business website it’s best to try to view it from the visitor’s perspective. Users come to your site with goals and want to see an easy path to achieving those goals laid out in front of them. The best way to ensure users leave your website satisfied is to optimize User Experience (UX).
What is User Experience (UX)?
UX is all about how users interact with and experience your site. It’s everything that happens from the moment they type in your web address to the moment they leave. Was navigating your site smooth and effortless? Does it have an easy-to-use and responsive design? Is it mobile friendly? These are a few of the questions that will affect a user’s experience.
It’s important that users enjoy the time spent on your site so they’ll want to come back. That’s where UX design comes in. User Experience design involves considering every touchpoint that a user will interact with. You want to design a site that’s useful, user-friendly and enjoyable. In other words, it’s all about usability. You want to know who your target audience is and should structure your website with that audience in mind. Members of that audience should leave your site satisfied and motivated to return.
Ultimately, going through the UX design process will lead to higher customer satisfaction.
The Benefits of a User Experience Focused Web Design
Designing with the user’s experience in mind has many benefits for your website and your bottom line. Research shows that effective User Experience design can:
- Increase conversion rates
- Lower bounce rate
- Increase revenue
- Improve customer loyalty
Creating an enjoyable UX can also inspire positive word-of-mouth. Satisfied users will share their positive experiences with others. That will lead to more organic traffic to your site and a higher ranking on Google’s search results. UX also takes the guesswork out of understanding what your customers want. You can rely on metrics to guide your UX design process and to track how users respond to updates to your site.
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Five Ways You Can Create a Great User Experience
1. Create Engaging Content
Give users a reason to keep coming back to your website with a blog or video content. It’s best to start with a content strategy that will guide your decisions on what topics you want to cover.
2. Search Engine Optimization (SEO)
SEO will optimize your website for search engines leading to more and better organic search traffic. SEO will get your site placed higher on search engine rankings. It also will ensure that the right users find their way to your site.
3. Track Website Metrics
You want to pay attention to the metrics that matter most:
- Page visitor numbers
- Bounce Rate
- Traffic source
- Time on the website
- Pages and posts that performed the best
If your website’s already up, start tracking these metrics and redesign with them in mind.
4. Focus on the Little Things
Always be looking for ways to improve the user’s experience of your site. Keep making adjustments with the goal of creating a website that your customers enjoy visiting.
5. Keep an Eye on the Competition
Make a habit of looking at your competitors’ websites. What details of being on those sites make the experience positive? What parts make the experience a struggle?
Bonus Tip
A quick way to improve UX on your site is to shorten page loading time. Using compressed images will help your pages load faster. TinyPNG is a great (free) image compression tool.
