Content is the lifeblood of any website. It is what determines the initial interest of the visitor and it’s what attracts them to stay on your site. From there, content is what determines whether they will take a desirable action. This can be subscribing to your newsletter, signing up for a free trial, or buying your products. All this depends on how well you can create compelling content that speaks to them. It should also speak to their needs and interests.
In the spirit of full disclosure, this post contains affiliate links, which means that Technology Aloha may receive a commission of some kind if you decide to purchase through the links provided. However, our product recommendations are unbiased and are not impacted by any compensation we may receive. We only recommend products and systems that we use or have used and love, so we know you’ll be in good hands. We also strive to provide links that give you the best discount available, because we know that as a small business you have limited resources and every dollar counts!
Know Your Audience
Design every web page to speak to a specific audience. And write the content with the same voice.
It’s just as important to know who is reading your content as it is to know who is NOT reading it. To keep your web traffic high, you need to write for readers that are not coming across your page. When you write for a specific audience, you can target what they want from the content. Make sure it isn’t too complicated or difficult for them to understand.
Have as much information as possible about the readers’ interests and motivations. This will make writing your content much easier. If your company is writing blog posts for a specific niche market, target those needs when writing that post.
Where to Start
If you are looking for content to create for your website, the first thing that you should think of is what kind of content will suit your website.
After that, you should also ask yourself the following questions:
- Who is my audience?
- What are my products?
- What are my services?
- What is my brand message?
- What do I want to communicate about my company?
Once you have answered these questions, you’re ready to start creating your content!
Things to Keep in Mind
Write the best copy for your content. This includes having the correct tone, grammar, and structure. Choose high-quality images for your content. These can be images you create or free stock images you find online. The image should represent the topic of your copy and should match your brand. Make sure all content is cohesive to your website. It is also important to balance out your different topics, so you have a good balance. To keep track of your content topics, create a content calendar. You’ll be able to see when you need to create content. You will also be able to see what you need to write about.
