Business Niche

Psychology of Web Design: Look at Your Site With Fresh Eyes

A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.

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Persona examples: How can they help your marketing strategy?

Meet two persona examples Empty-Nester-Emma and No-Nonsense-Nick. Take time to do the research and raise your marketing efforts with buyer personas.

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How Small Businesses can build a brand with SEO

You want users to trust your brand. But you also want them to see it. Small business SEO services combine the two and use SEO to build your brand online.

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How Email Marketing Can Convert One-Time Donors into Recurring Supporters

Email marketing done right boosts supporters and revenue. You can use email marketing to convert donors into recurring supporters of your nonprofit.

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3 Overlooked Basic Techniques to Dominate Your Niche

If you’re a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche and perfect it? We’re here to tell you how!

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How to Develop a Solid Content Marketing Plan

Content marketing is the technique of creating valuable online material. Your content can be blog posts, podcasts or images. It might also be videos, press releases or anything else you share on your website or through social media. But how do you decide what to write and how to share it? Here are the three parts to creating a solid content marketing plan.

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