How to Develop a Solid Content Marketing Plan

February 25, 2019

Content marketing is the technique of creating valuable online material. Your content can be blog posts, podcasts or images. It might also be videos, press releases or anything else you share on your website or through social media.

But how do you decide what to write and how to share it? Here are three steps to creating a solid content marketing plan.

How to Develop a Solid Content Marketing Plan

Know Your Audience

The first step to writing great content for your readers is to identify your audience. Your blog should attract buyers for your business, so you need to know who they are. What do they like? Where do they hang out online and offline? Put yourself in their heads, write content they want to read and post it where they will find it.

You want to attract as many readers as possible. Although you may be tempted to make your target audience as big as possible, don’t do this! If you make your blog too general, it won’t attract anyone. Instead, you want your target readers to feel you are speaking directly to them.

Define Your Goals

Once you know your ideal customer, begin to generate business blog goals. Identify your readers’ needs and help them solve their problems. To do this, research other blogs and magazines in your industry. Take part in discussion groups online or ask for client feedback through surveys. Let your clients get to know a little bit about you. Share a few of your business successes. Highlight great customer service within your organization.

Audit Your Old Content

If you have been blogging for awhile, you have a gold mine. Find out which of those posts did well and write a follow-up. Be sure to link to the original post. On posts that did not do well, find out why. If the topic is still in line with your current goals, maybe the content of the post can be re-written and updated.

Knowing your audience is an ongoing process. Don’t be afraid to refine your niche and update your goals as your business grows and changes.

Want to learn more about our Blogging and Copywriting Services?

Whether it's copywriting, copyediting, or blogging, we can help you create great content for your website, social media, and ad campaigns. Learn more about how we can help your business succeed.

Kona Office
75-5737 Kuakini Hwy, Suite 103
Kailua-Kona, HI 96740

Phone: (808) 626-5227

Bellingham Office
336 36th Street #131
Bellingham, WA 98225

Kona Office
75-5737 Kuakini Hwy, Suite 103
Kailua-Kona, HI 96740

Bellingham Office
336 36th Street #131
Bellingham, WA 98225

Phone: (808) 626-5227

Heap | Mobile and Web Analytics

Enjoying this article?

Join our email list to receive the latest news and tips about internet marketing, straight to your inbox.

Mahalo for subscribing!

Share This