Optimize Your Online Presence (beyond your website)

April 18, 2019

Businesses must have an online presence and use it smartly. However, you cannot simply jump in without knowing about the process. Keep reading to learn more about the importance of optimizing your online presence.

Optimize Your Online Presence (beyond your website)

What Does Having an Online Presence Mean?

An online presence is much more than a website. Your online presence is made up of all the digital material that relates to your business. It includes your website and many other tools. Some of the other tools that make up your online presence include your social media pages, internet search listings, mobile apps, review sites, blogs, online advertising, and e-commerce pages. These features combine to create the way the public views your business. They also help you reach out to your current and potential customers.

Customers can find you

Having an online presence will help you reach out to your customers. Current customers will have an easy way to find you. Your online presence also helps attract potential customers.

Highlight your products and services

The online environment is ideal for highlighting your products and services. You can showcase them in a video, Yelp account, and even a Facebook page. Your opportunities are limitless. So, pick a way that you are comfortable with and go for it.

Build relationships with customers

Building relationships with customers is faster and easier online. It even works better than doing it the old-fashioned way. Social media is the ideal venue for building business relationships. When you give your business a voice through social media, it makes your company more human and relatable. When customers can interact with your brand online, it becomes more personal. Your online presence will allow you to get to know your customers better.

Market your brand

You need to use every facet of your online presence to market your business. A great place to market your business is social media. Social media is inexpensive and useful for interacting with clients. Online marketing has a strong influence on consumers. So, use it to your advantage and make sure your brand can easily be found online.

Now that we’ve covered online presence basics, here are four online platforms you should use. These platforms will help you optimize your online presence beyond your website:

Google My Business

Google My Business lets you create an entire profile for your business. You can easily connect with customers across Google Search and Maps. With Google My Business, you can post photos that highlight the features that make your business unique.

Another advantage of this platform is that it gives your customers more ways to reach you. Customers can leave ratings, and you can respond. Using Google My Business does have a few downsides, though. It is not the most user-friendly and can be time-consuming. Further, the Google My Business platform changes its landscape frequently. Although there are a few downsides, Google My Business is still an important platform!

Facebook Business Pages

Facebook Business Pages is a fantastic platform. It allows you to reach Facebook users. It is free to set up, easy to use and it looks great on a desktop or mobile device. With this platform, your online presence can be enhanced just by its appearance. Using Facebook Business Pages will allow you to grow your business by reaching more people. It will also allow you to run ads to get more page “likes.”

It is an ideal platform for keeping current and potential customers updated on your business. You can run promotions and connect people to your products and services. However, Facebook Business Pages has its limitations. It is difficult to engage with Facebook users who do not comment on or “like” your posts. Further, using Facebook Business Pages requires a time commitment. Since Facebook is always running, comments can build up quickly. Responding to comments in a timely fashion can be a difficult task. If you do not, you could lose page followers and potential clients.

TripAdvisor Experiences

TripAdvisor Experiences is an ideal platform if you want to expose your businesses to travelers — and even locals. This platform offers resources and easy-to-use management tools. It is user-friendly for both travelers and businesses listing their services. Customers can book trips or activities directly through your TripAdvisor listing. Convenient, right? TripAdvisor Experiences also has awesome customer support. They will also give you tips on how to get the most out of using the platform. One downside to the platform is that it’s time-consuming. You need to keep up with your listing and reviews from clients.

Yelp for Business Owners

Yelp for Business Owners is a great platform for helping your customers get to know your business. With this platform, you can upload pictures, respond to reviews and update your business information. It is a simple way to connect with your community and make customers happy.

If you choose to use Yelp for Business Owners, keep in mind that only the basic version is free. More-advanced and more-helpful options come at a significant cost.


Having an online presence for your business is a crucial step in its success. You have many choices of platforms that can help you put your best foot forward. All you need to do is pick the platforms that work best for your business and take a few steps to make it happen. Need help setting up your online presence, reach out today!

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