Business Strategy

The Impact of a Global Pandemic on Online Business and Marketing

The far-reaching impact of COVID-19 on marketing hit everyone. You must change traditional approaches to doing business, marketing, & sales.

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Free Tools for Small Business That Will Help You Grow

It can be overwhelming to try and wrap your head around everything there is to do when you own a business. Thankfully, there are many tools out there to help you and many of them are free. Here are 10 of the best free tools for small business owners.

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Top 4 Marketing Tips for Small Businesses

Work smarter, not harder. Here are our top marketing tips for small businesses to help you invest your time and money where it counts.

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10 Simple SEO Copywriting Tips for Your Small Business

While you want to rank high, it’s imperative that you don’t sacrifice readability. Here are 10 SEO copywriting tips you can use without sacrificing content.

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Centralizing Your Niche Focus to Skyrocket Your Success

Building a business without effort is unrealistic. Centralizing your niche focus fine-tunes your business efforts and skyrockets your success.

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9 Reasons Customer Personalization Wins Every Time

Customer personalization gives you an edge over your competitors. Good personalization provides an opportunity to connect on a deeper level.

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Millennials, Baby Boomers, and Gen Z, Oh My!

The differences between Boomers, Millennials and Gen Z are sometimes arbitrary, but important. Here’s a breakdown of the most influential US generations.

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What is Google Maps Marketing and how does it work?

You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?

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5 Tips on How to Create a Professional Brand as a Small Business Owner

Creating a professional brand takes time. Follow these 5 tips to make sure you lay the right branding foundation and grow in the right direction.

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9 Business Branding Opportunities to Consider in 2020

Now is the time to take advantage of business branding opportunities. Here are 9 branding ideas for improving your image during challenging times.

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How a Cloud Phone System Could Help You

If you’re a small business owner, you should consider using a cloud phone system. Why? It’s because cloud systems manage phone calls using the internet.

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You’re More Than Your Resume

Our resumes are just paper. Let’s stop introducing the people we love based solely on what they do. Networking builds an empire, but thoughtful introductions build a community. Where will you lay your bricks?

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