Business Strategy

9 Reasons Customer Personalization Wins Every Time

Customer personalization gives you an edge over your competitors. Good personalization provides an opportunity to connect on a deeper level.

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Millennials, Baby Boomers, and Gen Z, Oh My!

The differences between Boomers, Millennials and Gen Z are sometimes arbitrary, but important. Here’s a breakdown of the most influential US generations.

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What is Google Maps Marketing and how does it work?

You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?

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5 Tips on How to Create a Professional Brand as a Small Business Owner

Creating a professional brand takes time. Follow these 5 tips to make sure you lay the right branding foundation and grow in the right direction.

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9 Business Branding Opportunities to Consider in 2020

Now is the time to take advantage of business branding opportunities. Here are 9 branding ideas for improving your image during challenging times.

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How a Cloud Phone System Could Help You

If you’re a small business owner, you should consider using a cloud phone system. Why? It’s because cloud systems manage phone calls using the internet.

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You’re More Than Your Resume

Our resumes are just paper. Let’s stop introducing the people we love based solely on what they do. Networking builds an empire, but thoughtful introductions build a community. Where will you lay your bricks?

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Answering the All-Important Question: Is Wix Really Free?

By asking, “is Wix really free?” you know some things are too good to be true. Wix websites may be free to set up, but free will always cost you in the end.

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6 of the Biggest SEO Predictions in 2020 and Beyond

SEO is always changing and evolving. They’re meant to make a user’s experience better. Keep yourself updated on new SEO predictions in 2020 and beyond.

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What Do Your Website Analytics Actually Mean?

Your company’s website drives your business. You need to take a look at your analytics to see if your site is working for your company.

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6 SEO Marketing Benefits for Nonprofits in the United States

Businesses of all types benefit when learning how to leverage SEO strategies. This includes nonprofits. SEO marketing benefits you’re entire marketing plan.

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Why You Need to Perform a Marketing Audit for Your Company

A marketing audit is a great way to see how well your company is doing and see where you need to adjust. It’s critical to use in your business.

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