Originally published on March 7th, 2019. Updated for August 17th, 2021.
Social media has made its way into the “necessity” category for your small business. When it comes to marketing, social media is a powerhouse. But, when you consider the time, effort, and potential learning curve, it can be a tough decision to jump into the social media world. If you need some convincing on why social media will benefit your business, keep reading.
1. Increase Brand Awareness
No one will buy from you if they don’t know who you are. Social media gets you out in front of people so that you can tell them who you are and what you do. It is like introducing yourself to someone. Don’t you want the chance to control your first impression? Social media is a great way to grab attention and make people aware of your brand.
2. Improve Brand Loyalty
You can show your company’s culture by consistently posting content on social media. Social media gives you the chance to share meaningful content with clients. This helps clients associate themselves with you. In turn, clients will follow you and become brand loyal.
3. Humanize Your Brand
Depending on your field, you may find it challenging to connect with clients on a personal level. Show your human side by using social media. Promote local charities and causes you support.
4. Reputation Management
You can address negative comments by using social media. Ideas and opinions spread very quickly via social media, so it’s best to be ready with your own voice to address problems that come up. Networking on social media is another great way to manage your reputation. Word-of-mouth marketing is a powerful tool.
5. Boost Client Engagement
Traditional marketing has been a one-way street when it comes to communicating with clients. Social media allows potential clients to communicate with you. This kind of client engagement leads to a relationship and most likely a sale in the future.
If you’re a small business owner, you need to get those social media benefits. Not sure where to start? Contact us today!
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