Build your digital marketing plan for small business: SMART goals, SEO, social, email & ROI strategies for growth.
The Small Business Guide to Digital Marketing Success
read more
Jillyn Dillon
Founder + Managing Director
Marketing Strategy, Brand Positioning, Competitive Intelligence, Systems Strategy & Digital Experience
Jillyn is the Founder and Managing Director of Technology Aloha, where she works at the intersection of strategy, marketing, technology, and operations. Her background spans marketing strategy, brand positioning, competitive intelligence, business optimization, systems strategy, and digital experience.
She has more than a decade of Fortune 100 experience and has been helping businesses and nonprofits solve complex digital and operational challenges since founding Technology Aloha in 2012. She remains closely involved in client strategy, identifying the highest-leverage opportunities and making sure the team is solving the right problems before building solutions.
oh, just some things I wrote
Why Creative Graphic Design is the Secret Sauce for Your Business
Unlock your business potential with creative graphic design. Boost branding, SEO, and ROI through strategic visuals and AI-powered innovation.
How to Build a Conversion Focused Web Design That Actually Works
Master website design for conversion: psychology, sitemaps, CTAs, speed & mobile tips to boost leads and sales now!
Positioning and Branding for Small Business: Why Your Logo Is Not Your Brand
Master positioning and branding for a small business. Outmaneuver giants, build loyalty, and boost revenue—without a big budget!
Brand Positioning and Differentiation: How to Win Friends and Influence Markets
Why Brand Positioning and Differentiation Are the Difference Between Being Chosen and Being Ignored Brand positioning and differentiation are two closely linked strategies that determine how your business is seen — and chosen — in a crowded market.
Why Your Business Needs a High Performance Digital Strategy
High performance digital strategies are the systems, channels, and decisions that work together to grow your business online — faster and more sustainably than your competitors.
The Ultimate Target Persona Example Gallery
In modern marketing, guessing is expensive. We’ve seen time and again that when businesses move from “gut feelings” to data-driven profiles, their results transform.
Mastering the User Centric Design Process
The user centric design process is an iterative framework that puts your target users at the center of every design and development decision.
The Complete Guide to High Conversion Websites
Why Most Websites Fail to Convert (And What to Do About It) A high conversion website turns visitors into leads, buyers, or subscribers — consistently and predictably.
Branding Strategy 101
Why Every Small Business Needs a Branding Strategy A strong branding strategy is the foundation that separates forgettable businesses from ones that attract loyal customers, charge premium prices, and grow with purpose.
Technology Aloha Wins Web Excellence Award for Maui Food Bank Redesign
When disaster strikes, the difference between a website and a lifeline is measured in trust, clarity, and cultural relevance. We’re proud to announce that Maui Food Bank’s new website has been recognized with a Web Excellence Award for Nonprofit Website Design.
Building Websites for Everyone: Accessibility Matters — Even for Free Websites
AI-powered tools are revolutionizing accessibility testing and remediation, but it’s crucial to remember that a truly comprehensive accessibility solution involves both the power of AI and the expertise of human testers and implementers.