When it comes to any business, a high-quality website is essential. People looking for a new favorite place to eat will check out the restaurant’s website first. You need to have a solid online presence and website to bring customers in. Many restaurants already have websites. If you don’t but want to, there are things you need to consider.
1. Determine your budget
There are many options when it comes to setting up the mechanics of your restaurant website. The first thing you need to figure out is your budget. How large or small do you want your website? You might want several pages or only a one-page website. Your website also needs simplicity, so it’s easier to navigate. A simple design is all you need.
2. Begin website design
Once you know your budget, you can go from there. An outside service is a great help when it comes to the layout of your website. There are certain elements on your website that you need to make sure you have and work well. One of the most important is an attractive header. It sets your restaurant apart from your competitors.
3. Have an online menu
Before people commit to coming into your restaurant, they’ll check out your menu first. They’ll want to make sure that there are food options that they want to try. Make sure to include pictures. Attractive pictures of your food will help entice people to come in. Images also help with the overall SEO of your website.
When adding your menu to your website, make sure that it’s easy to read. Many people use a JPEG or PDF, but this is a pain for your potential customers. A better option is to incorporate it into your website. You can do that with a WordPress plugin. Your menu should be easy to read on both a regular computer and a mobile device. PDFs require a download on mobile, and you don’t want to make someone use all their data to look at your menu. JPEG pictures that include a lot of words are also inaccessible for users with disabilities.
4. Allow for online reservations or purchases
Depending on what type of restaurant you have, you want to consider a couple of options. If you have a place that takes reservations, make sure to have an online form. If your restaurant does a lot of carry-out business, have a way for your customers to order online. People like the convenience of being able to make a reservation or order food online. Customers don’t want to call if they don’t have to.
5. Keep your restaurant website updated
It’s important to keep your website updated. If you have any changes to the menu, prices, or hours, your website should reflect the change. Accurate information on your website is essential to keeping your customers happy. If the information isn’t accurate you’re not dependable to your customers.
To increase the success of your restaurant, a high-quality website is necessary. By implementing the tips above you’ll get a beautiful website, and you will bring in more business. Want help? Contact Technology Aloha today! We provide purpose-driven web design and internet marketing. We are a seamless extension of your business — like an in-house marketing team without the full-time commitment.