What is Responsive Web Design?

September 30, 2019

WHave you ever stumbled across a website while browsing on your phone only to find that you’re unable to read it? What do you do next? You tend to leave it, right? People generally do not come back later on a laptop or desktop. 38 percent of Internet users will immediately leave an unappealing website. Static web design is irritating and causes more work for your audience.

What is Responsive Web Design?

Why do you need responsive web design?

To have a successful business, you need a successful website. Responsive web design is an essential element that improves user experience. The design elements in responsive web design include the features below.

More than mobile-friendly

Websites need to look good on mobile phones, but responsive web design contains more. There can be glitches when switching from mobile phones, to tablets, to computers. When you use responsive web design, your website will adapt to the size of any screen it’s viewed on. Having a design that works across all mediums is essential to your business. 52 percent of all web traffic is from people using mobile devices.

Careful Planning

If you’re redesigning or starting a website from scratch, make sure you plan carefully. You should think of and plan for what you want before jumping in. Take colors, pictures, and themes into consideration as part of your process. If you’re using a web designer, be sure to ask them the right questions.

Keeps headers functional

Your header contains your logo, name and navigation menu. Responsive web design keeps everything functional. It makes your logo and name adjust to the width of the screen so it stays visible.

Usable Navigation Menus

Most navigation menus are horizontal, which don’t work on screens of different sizes. On a smaller screen, responsive design will shift horizontal menus to a stacked menu.

Readable Content Section

This section can be tricky, especially if there is more than one column. In this case, you need to make sure that the columns stack on smaller screens. You need to make sure your content still makes sense and responsive web design covers this. You also want to prevent horizontal (left-to-right) scrolling. Adequate space for links and call-to-action buttons is also a must.

Make the best website you can

Act now to make your website the best it can be. You want your website to appeal to many different people. It’s important to put the work in to make it the best you can. There are a variety of elements to consider. These include floating navigation, chatbots, animation and custom graphics. Responsive web design is imperative for your business. It will help you reach more people and inspire more conversions. When your website is easy to read and navigate across all devices, you have better success in reaching current and future customers.

Want help? We at Technology Aloha believe in purpose-driven web design & Internet marketing and are committed to helping you be more successful, so you can make more meaningful contributions to your
community. Contact us today to learn more.

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