How to Build a Successful Marketing Process

January 30, 2020

There are many factors that go into building a winning marketing plan. A fully developed marketing process sets your business up for success. Your marketing process is essential for building your brand and customer loyalty. It is what guides your marketing efforts to target the right audience. It’s important to understand what parts go into building your successful marketing process. Read below to learn how to build one!

Marketing process: 4 people bumping fists over a work table.

1. Define your goals and objectives

The first thing you need to do when forming your marketing plan is to define your goals and objectives. You won’t be able to focus without understanding your goal. If you want your small business to grow, you need to figure out what you want and how to get there.

2. Create value for the customer

The next thing you need to do is take a look at your target customer. Figure out what this person needs and wants. Also, look at the marketplace and your competition. Find what competitors are missing and what customers are looking for. This information will help you build your plan.

3. Design your marketing strategy

Once you understand the marketplace, you can begin to form your marketing plan. Make it customer-driven to have the most success. Segment the market so you can properly target and focus on these segments. You need to figure out what customers you want to serve.

4. Complete a SWOT analysis

SWOT is an acronym for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

A SWOT analysis helps you move forward. Find what parts of your business match each word. This lets you figure out where your business stands against the competition.

5. Define your distribution channels

As a piece of your marketing process, you need to decide on your distribution channels. This could be a mix of ads and social media. You need to have a clear picture of the following to define your channels:

  • Brand image
  • Target audience needs
  • Specific marketing tactics

6. Test and measure metrics

In an ever-evolving marketplace, your marketing process needs to adapt as well. What may work for your business this year, may not work next year. It’s important to keep learning what works and what doesn’t. There are always ways to improve. As your business grows, your marketing process also needs to grow.


Building a successful marketing process is essential to the success of your company. There are many things to consider as you move forward. We at Technology Aloha can help you find and define your plan. We are a seamless extension of your business — like an in-house marketing team without the full-time commitment.

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