Originally published on November 14th, 2019. Updated for September 27th, 2022.
Work smarter, not harder. Strategic marketing is about putting your time and money where it counts, without spending a fortune. Improve the financial wellness of your business so you can spread your reach and increase your impact in the community. Follow these 4 marketing tips for small businesses and increase your impact today.
1. Keep your website up to date
When you’re busy running a business, it can be easy to forget about your website. But for all the potential new customers looking you up online, your website is the face of your company. Making sure your website is up to date, responsive, and secure will help ensure you make the best first impression.
2. Create a free profile on Google My Business and Yelp
As a small business, showing up in Google search results may seem like a daunting task. Creating a profile on Google My Business and a Business Yelp account are great free ways to increase your online visibility in the local community and quickly start showing up in local searches related to your business.
3. Be where your market is
With so many social media platforms out there these days (from Facebook and Instagram, to Twitter, Pinterest, and LinkedIn), you may be wondering how you could possibly have time to do it all! Well, you don’t have to — you just have to be where your market is. Think strategically about where your target customers spend their time, and meet them there.
4. Establish a cohesive and consistent brand
Consistent branding means that your business looks the same and is instantly recognizable across all channels, from your website and Facebook page to your business cards and emails. Establishing branding guidelines will ensure your business has a cohesive and professional look and feel.
One of the best marketing tips for small businesses is to ask for help if you need it. At Technology Aloha we love helping you be more successful, so you can make more meaningful contributions to your community.
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We specialize in guiding our clients toward the best strategy and process for their online marketing, while staying within budget.
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