As a healthcare provider, you need a medical website that meets all patients’ needs. It should contain information to help them make informed decisions about their care. There are many different options for your potential patients. You need to make sure to set yourself apart to get through to them. But how do you include all medical website must-haves without burning money on a top of the line website?
Adding SEO, functionality, and information to your medical practice website gives you a lot. It helps you help gain more patients and serve the ones you have better. As a small practice, you need to make sure to get noticed. It’s not easy to compete with larger healthcare providers. Here are 7 must-haves for your medical website that make your medical website the best it can be without breaking the bank.
1. HIPPA compliance and security
People want to make sure the websites they’re visiting are secure. This is especially true when involving personal and medical records. People need to know their information is safe and private. Your medical website is subject to HIPPA regulations just like your medical records.
Your online contact forms must be HIPPA-compliant. You also need to make sure that your website hosting provider is HIPPA-compliant. It also needs PHI-protecting protocols in place. Make sure you have an SSL certificate as well.
2. Telemedicine option
It can be stressful and difficult to get out to the doctor when you or your kid is sick. Your patient may have a hard time coming in or need to stay in bed. Parents may not want to go through the difficulties of getting sick kids to the doctor. They may be too tired or not want to spread illness to others. Offering telemedicine will build your reputation.
Telemedicine is easier than it used to be. You need to have your website set up to accommodate it. Allowing patients to stay at home and have a virtual visit with you is important. You will get more patients and be able to help more people who may not be able to make it on-site. Have a page that details your telemedicine services on your medical practice website. Then people can clearly see what’s offered.
3. Educational elements and content
Your website is where you show people your qualifications. It’s where they learn if you are accessible, professional, and who they want to see. Your website content is key to building you up. It should establish you as an industry expert. Use it to convince them you are the right healthcare professional for them. Include credentials and education to back it up. Make sure to address basic questions as well.
When you provide relevant content it increases your visibility. It also shows others how useful you are, even outside the office. This gets you to rank higher in search results.
A mobile-friendly website is essential. Most people look things up on their phones. Your website needs to be responsive, so anyone can read it on any device. It needs to have a clean look and work right across different platforms. If your website doesn’t work on their phone, people won’t look you up on a PC later. Instead, they’ll move to the next search result they can read from their phone.
The ease of using your site on different devices affects search engine ranking. You’ll either move up or down the list depending on accessibility. Google wants mobile users to be happy and if your site isn’t optimized for mobile use, you may not even show up as a result.
5. Insurance details
Medical care can be expensive. Before making an appointment with you, potential patients will want to verify costs. Insurance coverage is at the center of all medical decisions. They will search your website for information about what plans you accept.
Make sure that this information is easy to find. If it’s buried, people may give up and move onto another medical practice’s website. This information needs to be easy to understand, but make sure to provide details.
6. Contact details
Your contact details need to be easy to find as well. People won’t go hunting for them. This can be as simple or as complex as you’d like it to be.
Simple contact details would include your address and phone number. Plus maybe an email or fax number. Something more complex could include registration for programs or online appointment scheduling. The most important thing is that your contact information is easy to access and use from start to finish.
7. Professional design
Your website is your first impression. It needs to be the best it can be. If your site looks outdated, lacks images or is hard to navigate, visitors will leave. It needs to be clean, use staff pictures and details, and be easy to navigate.
Designing or redesigning a medical website can be a daunting task. Not sure where to start? Consider setting up a turn-key website with Technology Aloha. It’s an easy, quick, and inexpensive option. Use it to customize to your needs without the costs of a complete custom website. Get all of your medical website must-haves and get online with us.