Originally published on May 13th, 2019. Updated for January 26th, 2021.
Video marketing is essential for businesses to quickly deliver information to consumers in a preferred format. Effective video marketing focuses on capturing audience attention within the first few seconds and telling compelling stories to build connections, rather than directly selling products or services. Technology Aloha emphasizes avoiding common pitfalls like creating overly long videos, cramming too many messages, neglecting branding or SEO, and overlooking analytics. Adhering to these dos and don'ts, as detailed in an article updated on January 26, 2021, helps businesses leverage video to advance their objectives.
For this blog post, we’d like to share with you a couple of video marketing tips. The popularity of video marketing is growing by leaps and bounds. In fact, it has become a marketing tool that no business should overlook. Video marketing has become a necessity in business because it works. Today’s consumers have everything available to them at the click of a button. Video marketing is the ideal way to get important information about your business to them quickly and in a format they prefer. If you are not an expert at video marketing, there is no need to fret. Here are some great video marketing tips that will help you get started and going in the right direction.
DO Be Smart About the First Few Seconds
When creating a video, you have a limited amount of time in which to get your point across. You cannot waste any of it. Your first few seconds are crucial for drawing your audience in. Bring your story to life, let your audience know what the video is about, and that watching it is not a waste of time. Use this time to present an alluring hook that will draw the audience in and give them a preview of what is to come.
Why should you tell a story in your video marketing?
Video is not the best avenue for selling your products or services. Instead, use it as a vehicle for telling stories. Save the selling for another time, and instead focus on sharing information that will help you connect with the viewers on some level. When you place your video on social media, it will compete with entertainment videos. You need to vie for your audience’s attention with compelling content. Share stories about yourself and why you started your business. Find common bonds that will bring you and your customers together. This is especially true when making videos for Facebook.
What common mistakes should you avoid in video marketing?
In video marketing, you should avoid common mistakes such as creating videos that are too long, putting too many messages in one video, forgetting business branding, leaving out a strong call-to-action, skimping on Search Engine Optimization (SEO), sharing on just one platform, expecting instant results, and forgetting about analytics. Being vigilant about these pitfalls is crucial, especially if you are new to video marketing, as it is an important tool to advance your business.
As you create your video marketing campaign, don’t:
- Create a video that is too long
- Put too many messages in your video
- Forget to include your business branding
- Leave out a strong call-to-action
- Skimp on Search Engine Optimization (SEO)
- Share on just one platform
- Expect to see instant results
- Forget about the analytics
Video marketing is not a fad. It is an important tool that can help you advance your business. Use these video marketing tips to embrace it and take your business to the next level.
Need assistance getting your video marketing campaign off the ground? Contact Technology Aloha today!
Where can you listen to this video marketing post on our podcast?
Into the Inbound with Technology Aloha
