Developing Niche

5 Tips on How to Create a Professional Brand as a Small Business Owner

Creating a professional brand takes time. Follow these 5 tips to make sure you lay the right branding foundation and grow in the right direction.

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Persona examples: How can they help your marketing strategy?

Meet two persona examples Empty-Nester-Emma and No-Nonsense-Nick. Take time to do the research and raise your marketing efforts with buyer personas.

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4 of the Best Insider Branding Tips for Your Small Business

Branding is a vague term about providing a precise look and feel for your business. Use these 4 insider branding tips to build a knock-out brand.

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Why You Should Develop a Business Niche

Although it might seem counter-intuitive to limit the scope of your clientele, it can actually be really helpful to develop a business niche. Here’s why.

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