How can social video help my nonprofit increase donor engagement or reach new audiences?

Social video is effective for telling your brand's story and building brand awareness, which can help connect with potential donors by showcasing your organization's culture and impact. It's an efficient way to convey messages, potentially increasing conversion rates on your website.

What are the key characteristics of an effective social video for my business's marketing strategy?

A great social video is optimized for the specific social media platform it's on, highly shareable, and engaging for your target viewers. It should effectively tell your brand's story, showcase products or skills, or teach something new in an accessible format.

Can social video provide a measurable return on investment (ROI) for my marketing efforts?

Yes, social video can deliver a measurable ROI. Studies indicate that over half of marketing professionals consider video content to have the best ROI, and a significant percentage of businesses using video report increased conversion rates on their websites.

Which social media platforms are most important for leveraging video to connect with younger demographics like millennials?

Video is a key component across major social media platforms including YouTube, Snapchat, Facebook, Instagram, and Twitter. Millennials, aged 18-33, are increasingly consuming video content on their phones, tablets, and laptops, making these platforms crucial for reaching this demographic.

Social Video Marketing: How It Boosts Your Business

March 23, 2017

Social Media, Business Strategy, Content Marketing, Video Editing

Video on social media has become kind of a big deal.

Quick Answer

Social video, defined as digital video shared across social media networks, offers significant benefits for businesses by effectively telling brand stories and building awareness. This format provides a unique and efficient way to connect with viewers, often replacing lengthy text with engaging visual content. Technology Aloha notes that social video delivers strong return on investment, with 52% of marketing professionals naming it as the content type with the best ROI. Furthermore, 72% of businesses using social video report increased conversion rates on their websites.

Every day, people are watching over 100 million hours of video on Facebook [1], hundreds of millions of hours of video on YouTube [2], and over 8 billion video views on Snapchat [3]. That’s a lot of video.

“Social video” is any digital video that is seen and shared through social media networks. A great social video is:

optimized for the platform it’s on
shareable
and most of all, engaging for your viewers

Social Video and How It Can Help your Business

What’s the benefit of video?

Social video helps tell your brand’s story. Video is a great way to really connect with your viewers by giving them a glimpse into your company culture and vibe.

Social video also can help a lot to build brand awareness. It can be a great way to show off your products or skills—your video can showcase a new product or teach viewers something new in a fun how-to video.

Here’s why social video fits right into your marketing plan:

#1. Video is now included in pretty much every major social media platform.

Besides the obvious YouTube, video is a key component of Snapchat, Facebook, Instagram, and Twitter.

#2. Video is unique in its ability to connect with viewers.

They say a picture is worth a thousand words. I’m not sure what a video is worth but it’s definitely an efficient way to get your message across. A one page-long how-to guide could be replaced by a 30 second video that gets your point across just as well, or even better.

#3. Social video can deliver on ROI.

52% of marketing professionals named video as the type of content with the best ROI [4], and 72% of businesses that use video say that it has increased conversion rates on their website [5].

#4. Social video speaks to the important 18 to 33 year-old demographic.

Millennials are spending more time watching video on their phones, tablets, and laptops, and less time watching on their TV, so meeting your audience where they’re at is key.

Sources:
[1] https://www.facebook.com/business/news/brand-videos-in-audience-network
[2] https://www.youtube.com/yt/press/statistics.html
[3] https://www.bloomberg.com/news/articles/2016-02-29/snapchat-s-spiegel-to-investors-we-have-8-billion-video-views-a-day
[4] http://syndacast.com/video-marketing-statistics-trends-2015/
[5] http://www.webvideomarketing.org/white-papers2/9749-the-state-of-video-marketing-2016

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Whether you’re tired of managing all your nonprofit’s social media accounts, want to improve your brand awareness, or don’t even know where to start, we can assist you! Learn more about how we can help your organization succeed.

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Frequently Asked Questions

1 How can social video help my nonprofit increase donor engagement or reach new audiences?: Social video is effective for telling your brand's story and building brand awareness, which can help connect with potential donors by showcasing your organization's culture and impact. It's an efficient way to convey messages, potentially increasing conversion rates on your website.
2 What are the key characteristics of an effective social video for my business's marketing strategy?: A great social video is optimized for the specific social media platform it's on, highly shareable, and engaging for your target viewers. It should effectively tell your brand's story, showcase products or skills, or teach something new in an accessible format.
3 Can social video provide a measurable return on investment (ROI) for my marketing efforts?: Yes, social video can deliver a measurable ROI. Studies indicate that over half of marketing professionals consider video content to have the best ROI, and a significant percentage of businesses using video report increased conversion rates on their websites.
4 Which social media platforms are most important for leveraging video to connect with younger demographics like millennials?: Video is a key component across major social media platforms including YouTube, Snapchat, Facebook, Instagram, and Twitter. Millennials, aged 18-33, are increasingly consuming video content on their phones, tablets, and laptops, making these platforms crucial for reaching this demographic.