Taylored Meals Case Study: Custom Website Design & Branding

Fall 2017 – Present

What was the Taylored Meals project about?

Taylored Meals provides healthy pre-made meals for busy people on the go. The client’s goal was to create a website that fit their style and branding, and provide information on their meals and ingredients to current and prospective customers. We designed a custom website for Taylored Meals that includes their menu, pricing, frequently asked questions about their ingredients and how to order, and a photo gallery of their happy customers.

What services did Technology Aloha provide for Taylored Meals?

Taylored Meals — Website
Taylored Meals — Custom Stickers
Taylored Meals — Business Cards
Taylored Meals — Responsive Website
Taylored Meals — Stickers
Taylored Meals — Postcards
Taylored Meals — Outdoor Sign
Taylored Meals — Car Magnet
Taylored Meals — Gift Certificates

What is the story behind the Taylored Meals project?

Taylored Meals is one of our most cohesive brands. You’ll see the same logo across all of Taylored Meals’ marketing materials and be able to differentiate products easily. Healthy meals on-the-go are even faster with this efficient branding.

Taylor, the founder of Taylored Meals, stopped into Technology Aloha’s Hawaii office intending to create a website for her startup. She saw the need for healthy meals for busy people, like herself, and realized there was an opening in the market for it.

It took a while for Taylor to pull the trigger on a custom site while she built her business. But when she launched a commercial kitchen, she finally came to us. As her business processes changed, our website design changed with it.

We’ve incorporated images that showcase meals from the Taylored Meals Instagram account and provided clients with all the need-to-know information about available options. Now, clients can walk into the Taylored Meals kitchen and buy meals, or text to order. We design all of their graphic marketing materials, as often as they need it, and maintain their website.

Ready to get started?

We love helping businesses build a cohesive online presence that shows off their brand and what makes them special! Contact us today to learn more about how we can help your business succeed.

Frequently Asked Questions

1 What is Technology Aloha's approach to custom website design for businesses?

Technology Aloha designed a custom website for Taylored Meals that reflected their style and branding. The site provided essential information like menus, pricing, and FAQs, and was built to evolve with the business, incorporating features like a photo gallery and supporting new ordering processes.

2 Do you offer branding and graphic design services in addition to website development?

Yes, for Taylored Meals, Technology Aloha provided comprehensive branding services, ensuring a consistent logo across all marketing materials. They also handled ongoing graphic marketing material design and website maintenance, supporting the business's cohesive presence.

3 How does Technology Aloha ensure a website remains current with a business's evolving needs?

The Taylored Meals project demonstrates this by showing how the website design changed as the business processes evolved, such as when they launched a commercial kitchen. Technology Aloha provided ongoing support and maintenance, adapting the site to new features like Instagram integration and text-to-order capabilities.

4 Can Technology Aloha help integrate social media content into a new website?

Yes, in the Taylored Meals case study, Technology Aloha incorporated images directly from the client's Instagram account onto the website. This approach helps showcase products and keeps the site visually engaging for customers.