Old Lahaina RumFall 2019 – Present
Old Lahaina Rum is a company on Maui that produces hand-crafted rum from Maui-grown ingredients. Their old website was a Flash Player-based site that was out of date, difficult to update, and in need of a refreshed design to reflect the modern look and feel of their brand.
We designed a custom website for Old Lahaina Rum that includes information about their products, the story of their company’s history, and a blog where they can post cocktail recipes and news articles. We also integrated an interactive location map where visitors can search by location to find the nearest establishment that carries Old Lahaina Rum.
In our early consultations with the client, we discussed both short-term and long-term goals for their website. This ensured that the final design of their site included the features that they needed immediately (such as the interactive locations map), but was also structured to allow for room to grow when they are ready to add additional features (such as eCommerce) later on.