IGTV and How it Can Help You

September 2, 2019

IGTV is Instagram’s new long-form video content hub. It is also a great tool for you to interact with your followers and build your business. Videos are an awesome way to help your followers connect with you and for you to make a strong impact in the community you serve. Instagram is increasing its power as a social media platform and IGTV can do a great deal to help you. See more below to see how IGTV can help your business or nonprofit.

how IGTV can help you

Longer video uploads

Longer uploads will allow you to share videos up to 10 minutes in length. This way, you will be able to share the amount of content you want and not feel rushed sharing it.

Reach more people

There are many ways that people will be able to view your videos. They can use the Instagram app, IGTV app or IGTV button on your Instagram profile. With so many ways to access IGTV, you get more exposure than traditional single access videos. And the more people you reach, the more people you can connect with.

Repurpose your videos

If you’ve published videos on other social media sites, you will be able to use them on IGTV as well. You can reach a new audience and breathe new life into the videos that you already created. Being able to reuse old content will also save you time and money.

Build a niche audience

You and your business can use IGTV for sharing exclusive content. This will help you build a dedicated audience. IGTV is a great place to share behind-the-scenes content and insights from your business.

Feature tutorials

Tutorials are a great way to showcase your business or nonprofit. People love to learn about what they’re buying and who they are supporting. Use the videos to teach your followers something new about you and your business. By adding value, followers will want to follow and interact with you and share your content with others.

Increase your community with a recurring show

IGTV is a modern form of TV, so you can use it the same as a TV series. It’s important to upload consistently to keep people interested. This will help keep you on point and your viewers will see that you are dependable.

Feature success stories

To encourage interaction with your followers, invite them to share their success stories. This is especially helpful in the nonprofit sector as you will be able to show your organization helping your community.


Whether you own a business or a nonprofit, use IGTV to increase your exposure. It is a great way to connect with your followers and show them what you’re all about. Want help? Technology Aloha wants to help you be more successful, so you can make more meaningful contributions to your community.

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