Your Resource List for Social Video Marketing Success
Social video (digital video seen and shared through social media networks) is a powerful way to tell your brand's story and build brand awareness. Video provides a unique way to really connect with your viewers by giving them a glimpse into your company culture and personality. It's also a great way to show off your products or skills, by showcasing a new product or teaching your followers something new in a fun how-to video.
Video has become a big part of social media marketing. In a survey of over 570 businesses, Hubspot reported that 81% of people have been convinced to buy a product or service by watching a brand's video. With such a huge ROI, the trend toward social video is growing and here’s the good news: it’s right at your fingertips.
We’ve compiled a list of resources to help you start (or enhance your already existing!) social video marketing. From learning how to create a video to which platforms to use for maximum visibility and engagement, this one-stop-shop is for all your video needs.
A great place to start creating videos, or making better videos, is learning about what tools are out there and how to use them. Envato Tuts is an educational library boasting over 21,000 free how-to videos, including creating and editing great videos.
Now you need some great content. How about royalty free videos created by video professionals all over the world? Sounds like a dream come true, and it’s right here at VideoHive.
Video editing software allows you to put content together professionally on your computer. In most cases, you’ll have to purchase these, but the payoff is worth it.
Adobe Premiere Pro offers everything a video editor needs and regularly updates its features. You can subscribe to it on a monthly basis to access all its tools.
Apple iMovie is an entry-level desktop app available on all Mac laptops.
Wondershare Filmora is great for anyone who isn’t a video editor or has limited experience. It has a simplified video editing process compatible for all skill levels.
Want to make videos quickly and upload them even quicker? Here some apps for both Android and Apple that’ll help you do just that.
Splice is the most popular app for iPhone and iPad users. Created by the makers of GoPro, the interface is easy to use and intuitive. It even has a has a large built-in library of music that’ll help you give your videos a professional touch.
Quik is also created by the makers of GoPro and it’s for Android users too. It doesn’t have as many tools as Splice, but you can still manually edit videos to post immediately.
Adobe Premiere Clip is available for both Android and iOS and syncs with Adobe programs like Lightroom. There are two editing modes: Freeform where you control most of your edit, and Automatic. The app includes a built-in music library.
iMovie is another favorite editing app that’s extremely simple and intuitive. It’s a great place to start for video editing beginners and it’s only for Apple users.
Finding the right platform for your business is essential to social video marketing. Maybe you already have social channels set up and want to augment your content with video. Or you want a channel specifically for social video. Whatever the case, here are some options and how they operate.
Instagram is purely image-driven and video is prevalent on this platform. Hashtags make stories highly discoverable.
Vimeo is a video hosting site and community that prioritizes high-quality and high-definition video and artistic content.
YouTube and YouTube Live are the most popular video sites with Google search integration, meaning better discoverability.
SnapChat is a standalone app that is perfect for creating self-destructive videos to add an air of exclusivity. However, SnapChat stories make videos more permanent than before.
FaceBook Live and FaceBook Pre-recorded are favored over regular Facebook posts because of their built-in distribution and autoplay.