Starting a new website from scratch can prove to be a daunting task. You have to make sure that you have all the content written, and it needs to be engaging and informative. Here are some tips for crafting content for your website when starting from zero.
What Do You Want to Say?
First, you want to think about the answers to the following prompts. This text will appear throughout your website.
Think about what kind of information your website will provide. What do you want your website’s message to say?
Make sure you have a good balance of text, images, and videos. Each page should have at least 400 words of text. Some should have more. So, consider what kind of details are worth sharing to expand your content. What seems like a small obvious detail to you may not seem so small to your customers.
Every company needs to have a website and content that reflects its brand. So, consider where your brand fits into the words you plan on using. If your brand is playful, then write playfully. If you have a serious brand, then write seriously. What do you want your brand to sound like?
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Crafting the Content in Your “About Me” Section
The “About Me” section is a very important part of your website. It sets the tone for the rest of your site. It should be easy to read and give readers an idea of what you’re about, what you do, and why they should care about you. Answer the following questions to nail your “About Me” section.
- Who are you?
- What are your business goals?
- Why did you start this business?
- Where did you start your business or come up with the idea?
- Were you in a store that didn’t have what you needed?
- Did you wake up from a fantastic dream that gave you the idea to start a business?
- Did a bird tell you your idea?
- What makes you stand out from your competition? You don’t even need to mention any competitors, write what you think makes you special and worth working with and buying from.
The “About Me” section is a great place to tell potential clients who you are. Include what makes you different from other businesses in your industry. You can also use this space to include links to other parts of your website. Help potential customers find out more.
Don’t take yourself too seriously. We’re all human and have flaws. Humanize your business in your “About Me” section. It’s a great way to connect with current and future customers.
You want to make it easy for your visitors to find the products they are looking for. Provide a clear overview of your product types and benefits.
For example, if you sell clothing, you might list all the categories that you carry (e.g., suits, dresses, shoes).
Do you offer an online shopping experience with different product types? (e.g., clothing, electronics). List them separately on different pages or sections of your website.
A good way to describe the services you provide on your website is to list them. This makes it easier for potential clients to see the different types of services you offer. Share how they might be able to use them. You can link to individual pages from the list if you want. Or you can describe each service on a single-page website.
A Services List Should Include
- Type of service
- An example of what that service entails
- It may also be helpful to include a brief explanation of what problem the service solves and what clients can expect from each service
Describe the type of service or product in a way anyone can understand. Don’t use industry-standard names or jargon unless that’s what the general population uses.
For example, if you sell a #2 pencil and, in your industry, you call it “Item A23081” don’t call it that. The general population won’t know what you’re selling. Describe the product in a way that makes sense to someone unfamiliar with it. Describe it like you would without a picture. Though adding real pictures of products is a great way to increase search engine optimization.
Adding pricing information isn’t always necessary. Especially if it changes from client to client based on the scope of what you provide. But pricing that’s consistent (like the cost of that #2 pencil) is worth adding to your website. Not including prices can turn customers away. When you hide prices that are easy to display, it doesn’t feel genuine or secure.
Crafting catchy, engaging content for your website is essential for any business. It helps you stand out from the competition and can help you connect with your audience on a deeper level. And if you want help, contact Technology Aloha today. We love crafting content to showcase and personalize your brand and business. Contact us today to learn more.