How to Calculate Click Through Rate in the Search Results

January 23, 2020

When you’re building an ad campaign, it’s important to know what works. Your marketing plan takes a lot of effort. You need to measure your success from your ads and content. When you are your own click-through rate calculator, you learn how effective your ads are. Your click-through rate shows how often people who see your ad actually click on it. This tells you whether (or not) your ad is enticing enough and people trust following where it leads.

Once you know how effective your ads are, you can improve. This will show you which ads are doing well and which aren’t. From here you can adjust certain ads to gain more clicks. There are only a few steps involved to calculate click-through rates on your own.

Click through rate calculator: graph sheet covered by an old fashioned calculator and a hand holding a pen.

How to calculate click-through rate

1. Collect data

The first thing to do is to find the numbers you need. You want to use a large enough sample to make sure you’re getting reliable results. Take at least 100 impressions and take note of how many times people clicked on your ad out of that hundred.

2. Do the math

To get your click-through rate, all you need is the number of impressions and clicks. Divide the number of clicks by the number of impressions. This number multiplied by 100 will give you your percentage of success.

Take a few samples for each ad to get the entire picture. You want to be sure you’re seeing the success of all your ads.

3. Test your existing ads

Once you calculate click-through rate, you’ll see which ads are working the best. This information will help you move on to the next step.

4. Design better ads

Look for patterns to help determine why certain ads do better than others. This helps you in designing and writing better ads as you move forward.

Learning to be your business’ click-through rate calculator one way to keep up with your competitors, but it’s one step out of many. It isn’t reflective of purchases after clicking your ad, though it’s a great way to start. Your marketing plan is essential to building your business.


Want help? Technology Aloha provides digital marketing integrating strategy, analytics, and above all — heart. We strive with helping you be more successful, so you can make more meaningful contributions to your community.

You might also enjoy...

Want to learn more about our Copywriting and Editing Services?

Whether it’s copywriting, copyediting, or blogging, we can help you create great content for your website, social media, and ad campaigns. Learn more about how we can help your business succeed.

Enjoying this article?

Join our email list to receive the latest news and tips about internet marketing, straight to your inbox.

Mahalo for subscribing!

Share This