Content Marketing

How to measure marketing success with content analytics

October 24, 2019

When it comes to your business, content is king. Your content is what draws people in and inspires them to buy from you over the competition. It also helps you retain customers by interacting and providing them with valuable content. There are many mistakes people can make when creating content. To best determine what content is working, you need to review your content analytics.

Hands at a lap top with screen showing a graph and pie chart.

Tracking content analytics is a great way to measure the success of your digital content. This will help you figure out what works and what doesn’t. It involves both inbound and outbound collateral data. It will help you understand how to change or adjust your content to get the best consumer response. But first, you need to know how it works.

How to measure marketing success with content analytics

Define your goals

The first things you need to figure out are your goals. What are you hoping to gain with your content? It could be increasing reader retention, building brand awareness or getting email subscribers. Many companies have different goals, so you need to understand your individual goals.

Track and view your key performance indicators, or KPIs

You can see whether your content is thriving by regularly viewing your KPIs. You will see what sources attract the most visitors, which topics have the most success and if your audience is engaging with your content.

There are different metrics that you can look at. These include metrics for sharing, consumption, leads, retention, and sales. It depends on what you want to focus on.

Look beyond the numbers

It’s easy to focus on follower count, page views, and social media shares, but there are better ways to check your metrics. There is not enough insight from those numbers alone. You need to look at everything as a whole. Plan actionable insights and adjust your content accordingly. Make sure you test your calls-to-action, headlines, and forms as well to get the full picture.

There are some content marketing strategies that companies overlook. Once you understand your content analytics, you can add these to get a better response. Learn what interests your audience. Then use content to inspire these people to interact with you and your business. Use content analytics to test and improve your content. This will lead to more sales and success for your business.

If you’re overwhelmed or want more information on content analytics, talk to Technology Aloha today! We’re a seamless extension of your business — like an in-house marketing team without the
full-time commitment.

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