Originally published on October 31st, 2019. Updated for September 6th, 2022.
When it comes to your website, you want to add value to your reader’s experience. You can do this in a variety of ways. But a great way to share information in a visually interesting way is through an infographic. You can use infographics in many places on your website. But you might find them most helpful in your blog posts. Combining infographics with a great blogging strategy helps you get great results.
Infographics are a great way to show information in a visual way. This helps make what you have to say more interesting. Since infographics are images they can be persuasive, eye-catching and improve your SEO. There are many different types of infographics you can choose from.
Statistical
A statistical infographic lets you back up an argument with data. It helps people visualize results or show data from more than one source, like survey results. This type will also help tell a story. You can do this through charts, images, icons, and fonts. Make sure to use a contrasting color to emphasize key data.
You’ve probably seen a statistical infographic in a doctor’s office. It might have described the chances of getting heart disease or cancer.
Informational
If you want to give a topic overview or communicate a new topic, this kind of infographic is a great choice. These are usually divided into sections and have descriptive headers. Consider using numbers in your title because people react positively to them. Switching up direction or color will also help keep people engaged. Decorative borders make your design stand out. Icons and images are great tools for illustrating different concepts.
An informational infographic is a great way to describe the definition of something in a visual way.
Timeline
Timeline infographics are helpful when you need to reference certain dates. You visualize the history of something or give an overview of events. You can use photos, lines, labels and icons to explain points in time. Alternating colors for each point helps your readers move along the timeline as well.
It goes without saying — even though we’re saying it — timeline infographics are common in history books.
Process
Companies use this type of infographic to outline steps in a process. You will be able to simplify and clarify each step. Most of these are either left-to-right or top-to-bottom. They are also numbered.
If you have a larger number of steps, you can use an S-shape. You will be able to fit in more information. Other visual cues such as lines and arrows will help guide your reader in the right direction too.
A good example of a process infographic is a step-by-step guide to building a piece of furniture.
Geographic
If you have location-based or demographic data, you should use a geographic infographic. The focus visual here is a map chart. There are different map options depending on your type of data.
A color-coded map showing population densities is a geographic infographic.
Comparison
Comparison infographics are another great tool for your website. Many times people have difficulty picking between options. You can use an infographic to help them make this decision in your favor.
A comparison infographic might be a side-by-side comparison of organic food vs. nonorganic.
Visual aids are essential to your online marketing strategy. Your user experience and SEO must find a balance for your website to be successful. Infographics are a great way to add value to your reader’s experience while also building SEO.
Want help creating compelling infographics? Contact Technology Aloha today. We provide purpose-driven web design & internet marketing which in turn will help you be more successful, so you can make more meaningful contributions to your community.
