As a business, your blog is one of the best ways to drive traffic to your website and increase conversions. In order for your blog to be successful, it’s imperative that you stay up to date with the latest business blogging strategies. If you’re just starting your blog, you may be intimidated about the amount of content that you will need. You will also need to think about the content that you need for your social media presence as well as other areas of your website or email newsletters.
It is true that running a blog can be a lot of work, but it’s important to your business that you or someone you designate takes the time to do so. Your online content will go a long way in encouraging others to interact with you and your business. The business blogging strategies below can help get you on your way.
In the spirit of full disclosure, this post contains affiliate links, which means that Technology Aloha may receive a commission of some kind if you decide to purchase through the links provided. However, our product recommendations are unbiased and are not impacted by any compensation we may receive. We only recommend products and systems that we use or have used and love, so we know you’ll be in good hands. We also strive to provide links that give you the best discount available, because we know that as a small business you have limited resources and every dollar counts!
How to Get Your Blog Started
When it comes to maintaining a blog, you need to update it on a regular basis with interesting content. If you fall behind in making posts, you will lose people that follow you or newcomers to your website will question whether the business is still open. This is one of the last things that you want to happen. If people see that your content is old or not updated regularly, they will be less likely to buy your products or services.
Use a stellar post to create additional content.
To help keep up and plan ahead, you can start with a blog post that has already been written and posted. Pick your best blog post that gets the most traffic or likes and is relevant to your target market. Within that same topic, there may be additional avenues and material that you could discuss further.
This post can be a great jumping point into some new content. Think about what else can be said about the topic and what questions you may have left unanswered. Maybe the content itself was about something during the time that it was written and could use an updated perspective. Pull out smaller topics that were mentioned, but not really addressed, that you could write about further.
The next question you may have about your content is the best format in which to show it. There are a variety of ways that you could present your information. What you need to consider is what way will be most appealing and make the most sense for your target audience. You could even mix up the mediums to add variety to how you present content.
Business Blogging Strategies to Use Now to Show Your Content
Use video.
Video has become greatly popular online and online marketing is making sure to take advantage of its appeal. Videos are a great way to highlight your content. You can use it to interest your target audience through promotional information or a demonstration of your product or service.
Create an infographic.
A great way to create an impressive visual for your blog is through an infographic. This can be both an informative as well as fun way to show facts and figures through a graphic masterpiece. When you write an overly technical blog post with a lot of data, it can be hard for people to get through. By using graphics instead, it will make the information much more interesting and people will be more likely to remember.
Create a podcast.
Podcasts are fun for many people to listen to, especially if they’re already interested in a certain topic. This is a great way to reuse content from your blog and give new life to it. Take a look at your best performing blogs and create a podcast about that topic that is already interesting to your target audience.
Create an eBook.
Even though the idea of an eBook may seem like a daunting idea, it can be a great marketing tool to get your content out there. If you’re unsure where to start with content creation, take a look at your blog posts. The eBook doesn’t need to be the length of a professional novel. Instead, it can be a combination of some blog posts along with graphics and pictures.
Make a schedule for blog posts and promote them on social media.
The best of these business blogging strategies, is by simply creating more content. When you find or think of a relevant topic, make sure to take note of it and write about it when the idea is fresh. If you wait, you may have a harder time remembering it was that you wanted to write about. Once you have your blog post up, make sure to post it on all of your business social media accounts. This will help drive a lot of traffic to your site and even help increase your conversions as well.
Business blogging strategies are essential for building your business. Start brainstorming now and get writing!
