How To Apply Content Marketing to Your SEO Strategy
September 16, 2019
Are you trying to put an SEO strategy in place with little to no content? If so, there’s a good chance you aren’t having much success.
Want to achieve better results? Apply content marketing to your SEO strategy with this step-by-step guide:
1. Do your keyword research
This may be the most important aspect of both SEO and content marketing. There are many different websites that provide paid keyword research tools. The best free way to do this is to go to Google’s keyword planner.
From there, you can search for keywords, and it will tell you the search volume and competition. It will even provide other keyword suggestions related to the keyword you searched for. The goal here is to find keywords with a high search volume and low competition.
2. Analyze the competition
Google provides a measurement of the competition for each keyword. Don’t rely on this factor alone. It is a good idea to perform an actual search on Google for your target keyword. You can see which websites are showing up on the first page. Look at the site authority for the results on the first page. If they are high authority sites that you recognize, there is a good chance it will be hard to rank for that keyword.
3. Create the content
This is a crucial part of your content marketing strategy. You need to create high-quality content to outrank the other pages. Check out the pages currently on the first page of search results. Find a way to make your content better than that content. Do your research, and spend the time to make your content the highest quality content out there.
4. Get backlinks and shares
Many people stop there, but you’re not quite done. You need to promote this content and get backlinks. The good news is that it is much easier to promote high-quality content.
The goal here is to promote your content on social media and to try to get other websites to link to your content. If you are providing true value, many people will want to link to your page and share your content on social media.
If you do not have content marketing, your SEO campaign will fail. If you do not have SEO, your content marketing campaign will fail. Focus on creating quality content that will be useful to your readers. While writing your content, ask yourself if this information will be able to help people.
Build these basic SEO practices into your content marketing strategy:
- Keyword research
- Competitor analysis
- Social sharing
- Link building
Include content marketing and focus on quality to improve your search engine optimization.
This is part 2 of a 2-part series. Check out part 1, Importance of Content Marketing in SEO.