Nothing good is free and nothing free is good. This is a good rule of thumb in life but definitely not true when it comes to WordPress, one of the top website builders. WordPress has been, inaccurately, labeled as good for small or simple blog sites only. In reality, some of the largest and most diverse brands use WordPress. It meets their unique needs and styles. Keep reading to learn about big brands that use WordPress and why you should too.
Big or small
One of the best things about WordPress is that it is scalable. That means that it can handle websites with heavy traffic and a ton of data like NASA. It can also support small websites like personal bloggers with ease.
Tip: No matter the size of your website when starting out, prepare yourself for traffic increases. WordPress can accommodate both big and small sites. You’ll save yourself the time and hassle of redoing a ton of work once your site grows.
You can’t do much better than WordPress when it comes to customization. They offer hundreds of themes and add more options every week. Whether you’re looking for a simplistic or text-heavy design, WordPress has a theme to fit your needs. Bold, simple blocks are perfect for the straightforward style of Whitehouse.gov. Wide, full images of television shows catch viewers’ attention on the BBC America site. Gorgeous tropical images and informative text are on the University of Hawaii site.
Tip: Take advantage of WordPress’s customizable features. Once you pick your layout, you can customize your theme. You can add a custom header, logo, and favicon, colors, and background. WordPress sites are easy to launch as well. No coding necessary.
WordPress styles are elegant and current. Big brands like The Rolling Stones use their design to create an eye-catching and iconic site. They use their own artwork as a backdrop for a one-of-a-kind website.
Tip: Pick a WordPress theme that coincides with your business and goals. Each style is different, so take some time to look through your options. Decide what layout will draw viewers to your action points.
Most web searching now takes place on a mobile device. Due to this, all websites must be as attractive and functional for mobile as they are on a desktop. Vogue is ready for all their fashion-focused followers to tap into their website on their smartphone.
WordPress is SEO-friendly, which is great news for those of us who are a little rusty on SEO. Use Yoast, a popular SEO WordPress plugin, to get great SEO on your content as well as your site as a whole.
Safe and secure
One of the biggest concerns for website builders and users is digital privacy. How can I be sure and reassure my customers that their information is safe? WordPress has several plugins for gathering information and making secure transactions. Etsy is a huge and thriving market for handmade and unique items. Etsy depends on WordPress for a safe and secure transaction process.
You own your data
WordPress does not own any data that you load onto your website. Everything that you create is completely yours and you can download it off of your site at any time.
Because so many brands use WordPress, there is a huge community of support out there. Not only is WordPress helpful in offering support, but WordPress users also help each other. You can always reach out and find someone who has encountered your problem before.