Today it is crucial that nonprofits stand out in the digital market. Digital marketing is a terrific resource for charities to spread their mission. Here are five tips to help with nonprofit digital marketing.
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1. Take Advantage of Social Media
Social media is an efficient marketing strategy because it’s free and effective. It lets you show your brand’s personality and connect with supporters on a personal level.
Nonprofits can use online platforms to boost awareness. Physical boundaries don’t exist on social media, so it’s easy to reach your largest audience. But, to reach your target demographic, you’ll need to use hashtags.
The goal of a hashtag is to make your content easier to discover. Instagram has a hashtags feature that shows which hashtags will optimize your content.
Using social media is a cost-effective approach to gaining important exposure. But it’s not only about posting photos and captions. Sharing videos is an excellent way to engage your supporters.
2. Videos are Your Best Friend
Time and time again, videos prove to be an excellent way of attracting audiences. Online posts that contain videos receive an average of 48% more views than static posts. Plus, people process visual content 60,000 times faster than written content. Meaning, it doesn’t take as long to grab their attention. Another advantage of video content is that it’s personal and invokes empathy. As a result, nonprofits can connect with supporters on a deeper level.
One of the most important aspects of videos is that they’re shareable. 92% of consumers share videos with their peers. Increasing your shared content gives your nonprofit credibility.
3. Automate Your Email Marketing
Is sending out weekly newsletters and key updates taking too much of your time? Using email marketing automation can be a lifesaver.
Emails are a popular and powerful way for nonprofits to ask for volunteers and donations. They’re great for showing off your organization’s accomplishments. But, you shouldn’t waste your staff’s energy on drafting and sending emails when you could use automation.
Consider setting up an email sequence for your newsletters or “thank you” cards. There are affordable email marketing services (and a few are free!) that you can leverage to make your life easier.
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4. Incorporate User-Generated Content
User-generated content is any type of content that’s created by people and not companies. Using content from your supporters and volunteers will decrease your workload. Nonprofits often have to do more with less, so leveraging content from your audience will be a great energy-saver. User-generated content can give the same benefits as testimonials. This is why it will give your organization strong social proof.
5. Repurpose Your Content
Another great way to save on time and resources is to reuse your content. Reusing content costs much less than creating new content.
Examples of repurposing content:
- Turning a blog post into a podcast script
- Turning a testimonial into a social media post
- Using blog content to make a video
- And the list goes on!
In the nonprofit sector, it’s common to be understaffed and have a low budget. These five digital marketing tips will help you build strong connections with donors. You’ll be able to reach more people and have a more efficient outreach strategy.