No business can ignore the genuine benefits of marketing on Facebook. This social media giant is a great way to get the word out about your company. You put so much work into making great content that it would be a shame if no one got to see it. Scroll down to learn how to beat the Facebook algorithm.
These days it is more difficult to assure that your audience is seeing your posts. This is because of Facebook’s algorithm for ranking and displaying content on your newsfeed. Don’t worry! There are things you can do to beat the Facebook newsfeed algorithm. When you use the strategies below, more people will be able to see and interact with your business.
The new Facebook Algorithm is based on four factors
- Inventory of all posts available
- Signals that tell what each post is
- Predictions on reactions to posts
- The final score of the content
Strategies to beat this algorithm
Post a lot, but spread them out
If you have the capability to post multiple times per day, do it. You don’t need to restrict yourself to one or two. It’s unlikely that someone will see all your posts, so posting more will assure that people see at least one. Be consistent in your posting, but be sure not to spam.
Make sure your content is awesome
If you’re taking the time to make posts, make them great. You want your posts to impact your target audience and make them want to engage with you. This will only happen if your posts are interesting. Videos, contests, questions, and photos are all great ways to gain attention as well. Facebook focuses on getting rid of low-quality and spam-like posts, so make sure to avoid those.
Reply to everything
Whether a comment, question or complaint, make sure you reply to everyone. This shows that you care about your Facebook fans and that you are actively monitoring your account. It’s important that you show your commitment.
There are a couple of different methods to inspire interest in your posts on Facebook. One of them is to use hashtags. Make sure not to use them in every post or use too many in one post. Your best bet is to use only one hashtag per Facebook post. They also need to be relevant. Using hashtags make your posts more searchable on Facebook.
Facebook ads are also a useful tool to gain results. If your ad does well, you know that it’s good content to create more of. When you do boost a post, make sure to target the area and demographics of your target audience.
Using social media to its fullest potential will help you reach your target audience and success. Want help? Technology Aloha can be a seamless extension of your business — like an in-house marketing team without the full-time commitment.