This post was originally published on September 19th, 2019. Updated for September 15th, 2020.
As part of your complete marketing plan, you need a strong SEO strategy. SEO, or Search Engine Optimization, helps in driving traffic to your website. It’s completed through keyword searches and helps you rank higher in specific areas or niches. It’s important that you rank high to help give your business more credibility.
There are many things that you can do to develop your own SEO strategy. While you want to rank high, it’s imperative that you don’t sacrifice readability. You still need people to be able to read your blog and want to come back. There are ways to incorporate SEO without sacrificing content. Here are 10 SEO copywriting tips for your business.
1. Decide on a niche for your blog
The first thing you need to do when planning your blog is to decide what to write about. You want to find something that is going to resonate with readers and provide you with attention-getting keywords for your SEO. Figure out what makes your blog unique.
2. Think about keywords
The next thing you should do is write out a keyword list of all the words you want your website associated with. If you’ve figured out your niche market, this will be easier to do.
3. Landing pages planned with SEO in mind
You need a landing page for the best keywords you have. This will be a dedicated page or blog post optimized for a specific keyword. Visitors should also be able to get to your blog from all landing pages.
4. Consider holistic SEO
Holistic SEO is a strategy geared toward making the best website within a niche market. There are 3 things you need for Holistic SEO:
- Optimized user experience for your website
- Proper security covered
- Well-written content
5. Structure your text
When you write your blog post, you first need to set up the structure. Be consistent and use the same layout for all your blog posts. Before writing your blog, make sure you set up an outline.
6. Write the best content you can
To gain the attention of your target audience, you must consistently produce quality content and work in your keywords. It will take practice, but will soon be instinctive. Pre-plan posts and brainstorm post ideas for the future so you aren’t running out of what to write about.
7. Take a break
When you’re writing content with SEO in mind, it takes a lot of hard work. Take a break when you need to, so you can come back to it refreshed and keep going.
8. Use Yoast SEO
The Yoast SEO plugin is incredibly helpful for SEO copywriting. It will help you optimize your text for search engines and make your text more readable.
Blog only Bonus resource: Seobility has some super-actionable SEO copywriting tips that you can use to improve your writing and SEO right now.
9. Edit with care
Make sure to edit your work to catch errors. Each sentence needs to be correct to help your readability. You should also make sure your paragraphs and text structure makes sense. You can do this by using editing sites like Hemingway and browser extensions like Grammarly.
10. Ask for feedback
Have one or two people read your article before you post it. This will help catch any errors that you missed and make sure it’s easy to read.
Attract More with SEO
When you design your website and posts with SEO in mind, you are able to attract more of your target audience. SEO is a valuable tool for you to increase sales. By using the SEO copywriting tips above you will begin to rank higher in searches and improve the success of your business. And if you want help, contact us. We at Technology Aloha are a seamless extension of your business — like an in-house marketing team without the full-time commitment.
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