For nonprofits, marketing is a priority because it is the key to growth. Marketing helps bring in new supporters and create better awareness for your cause. Marketing strategies are always changing and evolving. Strategies need to keep up with the new needs and trends in the market. This is why it’s important for nonprofits to have a robust marketing strategy in place. Here are a few signs that it’s time to revamp your nonprofit marketing strategy.
It’s Been a While Since You Updated Your Marketing Strategy
Marketing is always changing. If it has been more than two years since you’ve updated your strategy, it’s time for a change. Do research on current marketing trends for nonprofits. This will allow you to see what your strategy is missing. Social media, email marketing, and SEO are huge parts of a marketing strategy. Missing these elements means missing potential volunteers and donations. This is due to people not knowing about your organization. When you find the missing elements, take time to create a new marketing strategy. Add in the missing details and tailor them to be specific to your organization.
You’re Not Meeting Your Key Performance Indicators (KPI’s)
Each nonprofit organization should have key performance indicators when it comes to marketing. These show how well your organization is performing and whether you’re meeting your goals.
You meet KPIs through marketing efforts. If you are not meeting these, it may be time to adjust your strategy. You may not be targeting the right audience. You may also need to adjust your content. Look into the analytics of your strategy. Social media analytics, website analytics, and email analytics are all important. These will show what is going well in your strategy and what isn’t. Once you’re able to analyze your KPI’s you can change your strategy so you can better meet them.
You’re Not Putting Enough Effort in Certain Marketing Channels
Social media is one of the most important marketing tools in today’s society. Making sure you are putting time into your social media channels is crucial. Content, hashtags, follower growth, and interactions are all extremely important.
Another channel is email marketing. Sending emails to your audience is a great way to increase awareness. Show off your nonprofit’s events, volunteer opportunities, and more. Put more effort into these channels to give your audience more details. It also allows you to grow your audience and reach new people.
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