Originally published on July 8th, 2019. Updated for March 30th, 2021.
Video marketing significantly boosts conversions by capturing attention, building trust, and facilitating sharing, leading to increased engagement and sales. Videos can raise landing page conversions by up to 80 percent, and marketers utilizing video see revenue grow 49 percent faster. This strategy leverages consumers' preference for visual content, with 80 percent of people watching videos compared to only 20 percent fully reading text.
Have you tried every magical potion to raise your conversion rate? Do you struggle to find the elusive Genie-in-the-bottle solution? Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
If you still need convincing, read these five ways video marketing boosts conversions.
Video Gets Viewed
Life runs at a fast pace. Consumers make choices on how to best use their time. Only twenty percent of them fully read the content you post. Eighty percent watch videos. Enough said? How can you not give video marketing a shot with these stats?
Video Holds Attention
The fact that humans love a moving picture takes your strategy even further. It increases the time spent on your site by two minutes. This gives you more time to hook consumers with your call-to-action. Adding video along the sales funnel keeps them progressing toward conversion.
Video Tells a Story
Consumers love a well-spun tale. Combine this with their love of video, and you get a strategy with a powerful punch. Follow top video marketing tips, and you will be on your way to connecting with customers and landing conversions.
Video Builds Trust
When people trust your brand, they buy your products. Video gives consumers something relatable. In other words, it’s a way to get to know you and your brand. Your authority and their trust in you grow, even if they do not watch the video you post.
Video Gets Shared
People talk about engaging stories and great products. If it’s good, it will get passed on. Video is no exception. In fact, it gets shared more than other content. Ninety-two percent of mobile consumers pass videos along to friends. And, greater reach equals greater conversion.
Video Marketing Boosts Conversions
The facts prove plain and simple.
- Home page videos boost conversions by at least 20 percent.
- Videos raise landing page conversions up to 80 percent.
- Emails with videos double or triple click-through rates.
- Videos increase the likelihood of purchase by 1.81 times.
- Revenue grows 49 percent faster for marketers using video.
Do you wish you could just say to someone “Please get this done for me?” Technology Aloha grants your wish. Video marketing falls within our magic skill set. And we would love to make your conversion dreams come true. Contact us today!
