The Best Free Online Listening Tools to Analyze Your Audience

July 19, 2022

Originally published on November 23rd, 2021. Updated for July 19th, 2022.

It is important to analyze your audience. This allows you to focus your digital marketing efforts better. It also helps you make more informed decisions based on your audience. There are several online tools that can help you analyze your audience. From social media to search engines, below are some of the best and free tools for analyzing your audience.

Magnifying glass representing: The Best Free Tools to Analyze Your Audience

Social Media Listening Tools

You must listen to your social media audience, small or large. Listening to your audience allows you to see what their needs are. It also shows what they are currently interested in. There are a few free social listening tools that are worth looking into. is a social media listening tool that allows users to monitor and analyze the conversations taking place on social media. It provides a simple, yet powerful interface that is easy to use. It also features a robust set of tools that anyone can use.


BuzzSumo offers a 30 day free trial for social monitoring tools. These tools are for tracking trends, mentions, and updates on your social media.

Search Engine Analytics

Analyzing common search entries on Google is important for Search Engine Optimization (SEO). It is also important for content creation. Creating keywords and using tools to analyze them is key for generating traffic.

Google Analytics

Google Analytics is a free tool that offers a variety of features. Campaign measurement, user activity, and audience reports are only a few of the features. Google Analytics gives detailed reports and insights into many online aspects.


SEMrush has a free version with limited tools. These tools still offer many different features that are worth looking into. A few of these tools include website monetization, keyword research, market analysis, and much more.


Surveys are a great way to deeper analyze your current audience. This helps you create tailored marketing content for your audience.

Survey Monkey

Survey Monkey is free and easy to use. You can create surveys with many different types of question and answer options. With this tool, you get direct feedback from your audience.

Google Forms

Google Forms is another free tool that is simple to create surveys. These surveys can be easily analyzed with your Google account.


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