Vicious Cycle Project: Web Design & Marketing Success

Spring 2021 – Present

What web design project was completed for 'Vicious Cycle'?

Vicious Cycle: Whiskey, Women, and Water, is a book by Kenton Geer. The client’s debut book focuses on some of the most powerful influences in his life. Kenton also offers fishing services including fishing vessel training and support, public speaking, and film and commercial work.

The client came to us because he needed a website to showcase his new book. He was in need of a landing page to help promote the book, but also of a platform to describe the other fishing-related services that he offers. His goal for the site was to promote awareness of his book and services.

The design process started with the client giving us the cover art of the book to use as inspiration. We were given design freedom with the site, and implemented branding which matched the book cover, as well as custom micro-interactions throughout the site. We created custom design templates for blog posts and blog archive pages. We also set up and integrated an email newsletter list, and added links to his podcast.

Vicious Cycle is the third website we have created for this client over the years. We were happy to have the opportunity to work with this client again to help promote his book, and continue to offer ongoing support.

Services

Website Design
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Copywriting & Editing
Ongoing Support
Home page for Vicious Cycle
Vicious Cycle — Responsive Website Design
Services page for Vicious Cycle
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Frequently Asked Questions

1 How does Technology Aloha approach web design and branding for clients like Vicious Cycle?

For Vicious Cycle, Technology Aloha used the book's cover art as design inspiration, implementing branding that matched the cover. They were given creative freedom to develop custom micro-interactions and design templates for blog posts and archive pages.

2 What digital marketing elements did Technology Aloha integrate into the Vicious Cycle website?

Technology Aloha integrated an email newsletter list and added links to the client's podcast on the Vicious Cycle website. This helped promote awareness of the book and the client's fishing-related services.

3 Does Technology Aloha offer ongoing support after a website launch?

Yes, Technology Aloha provides ongoing support for their clients, as demonstrated by their continued work with Vicious Cycle. This project marks the third website they have created for this particular client over the years.

4 Can Technology Aloha create custom features for specific client needs, like blog templates or micro-interactions?

Yes, for Vicious Cycle, Technology Aloha created custom design templates for blog posts and blog archive pages. They also implemented custom micro-interactions throughout the site to enhance the user experience.