PdM SpecialistsWinter 2020 – Present
PdM Specialists is a B2B company that provides predictive and preventative maintenance services for equipment. Some of its services include vibration analysis, infrared thermography, and more. The client is nationality recognized for its work.
The client had an out-of-date site that did not match their brand. They needed a modern, cutting-edge website to match the high caliber of the company. The previous website was also difficult for prospective clients to navigate, in terms of self-selecting which services they needed.
We started the redesign process by performing a content audit on the previous site. We helped the client organize what content was still relevant in terms of their current service offerings as well as SEO. This content audit helped ensure that the new site was optimized for the current focus of their business. The client gave us examples of other industry competitors as inspiration for the redesign, and we used their brand guidelines to inform the look and feel of the new website.
On the new website, we created a custom template for the client’s service pages. This allowed all the information about their services to follow a standardized layout, which helped improve navigation and user experience.
With our outside perspective of their company, we were able to help provide a big picture view of the site. This was helpful in improving user experience for those who are not already knowledgeable about their services. We were happy to do this in the redesign. We are also happy to continue offering ongoing support.