Cook Kwee's Maui CookiesWinter 2020 – Present
Crafting a Digital Paradise:
A Case Study on E-commerce Integration and Brand Storytelling for Cook Kwee’s Maui Cookies
The client approached us with two needs — they didn’t have a website, and they wanted to expand their sales beyond Hawaii. The absence of a digital storefront was becoming a significant barrier, especially given the rise of online shopping due to the pandemic.
Our relationship with Cook Kwee’s Maui Cookies began with thorough consultation and content planning. We contracted a local photographer to capture the essence of their product and brand visually. This collaboration allowed us to get the perfect shots for the website. In addition, we assisted with the copywriting, conducting an in-depth interview to authentically represent their brand story.
Once the content was ready, we proceeded to set up an integrated online store, facilitating a smooth shopping experience for customers across the United States.
The result was a visually captivating and engaging website that truly embodied the spirit of Cook Kwee’s Maui Cookies. It narrated their brand story, showcased their products with professionally shot images, and offered customers a seamless e-commerce experience.
The online store was designed to manage direct customer orders efficiently, making their cookies accessible to a nationwide audience.
The creation of the website and the online store enabled Cook Kwee’s Maui Cookies to extend their reach beyond the Hawaiian Islands. They could efficiently manage direct customer orders and meet the rising demand for online shopping.
This rewarding project signifies our dedication to building a robust digital presence for brands with a personal touch. The journey from zero online presence to a fully functional e-commerce platform for Cook Kwee’s Maui Cookies was backed by Jillyn’s passion for the brand and our commitment to delivering tailored digital solutions. As they continue to share their flavors with a broader audience, we stand with them, providing ongoing support and celebrating their digital growth.