Beautiful Big Island PropertiesSpring 2017
Beautiful Big Island Properties is a local real estate business run by Hawaii realtor LesLee Delaney. LesLee’s goal was to create a personal website, separate from her brokerage, where prospective buyers and sellers can come to learn about LesLee’s services and qualifications and browse real estate listings. We designed a custom website for her which features information and testimonials about LesLee, and integrates the local real estate listings.
We also set up branded email templates for the client, which match the look and feel of the website. This allows her to easily send out professional, branded newsletters featuring updates on her properties, open houses, and more.
Bailey, our office pup, was the catalyst for this relationship. Local real estate agent LesLee Delaney and her husband Karl loved Bailey’s page on our website so much that they decided to come in and chat about a new website. When they called to set up their initial consultation, they confirmed that Bailey was going to be there for it. Fortunately, he was on his best behavior and fell in love with LesLee.
At the time, LesLee was in the process of switching brokerages and only had an old agency website. We built LesLee a personal website with all of her listings and any listings on Big Island in general. We integrated IDX/MLS (a listing service search tool for real estate agents) on the site and each listed property has its own page.
A customized video for their homepage is the first thing visitors see. The site includes resort communities across the Big Island, which are tailored listing pages. Each has a custom search parameter that targets specific communities. We launched the site in January 2017 along with other tools we set up for LesLee and Karl, including an email marketing account and custom brand templates.