How can optimizing our social media videos improve our nonprofit's donor engagement?

The article emphasizes grabbing attention immediately, designing for silent viewing with text or captions, and using strong thumbnails. These strategies help ensure your message is effectively communicated on busy social feeds, potentially increasing engagement with your nonprofit's content and calls to action.

What are the most important considerations for making our social media videos effective on mobile devices?

Since most social media is viewed on mobile, it's crucial to grab attention in the first few seconds. The page also advises planning for silent playback by incorporating text or captions, and selecting a compelling thumbnail to encourage viewers to play the video.

Can Technology Aloha help us implement these video optimization strategies for our social media?

Yes, the page mentions that if you need help getting started with awesome social videos, Technology Aloha offers social media management services to assist with these strategies.

3 Quick Tips for Optimizing Video for Social Media

March 30, 2017

Social Media, Content Marketing, Video Editing

Missed last week’s post? Find out how social video can help your business.

Quick Answer

To optimize video for social media, Technology Aloha advises immediately grabbing viewer attention within the first few seconds, as 63-78% of social media viewing occurs on mobile devices where users scroll quickly. Videos should also be designed to be understood without sound, incorporating text or captions, because approximately 85% of viewers for Facebook auto-play videos never enable audio. Furthermore, selecting a compelling thumbnail is crucial to entice viewers to click play, especially when auto-play features are disabled or internet connections are unreliable.

Video has become a core feature of social media, which means it fits right into a good marketing strategy.

If you’re new to video on social media, you might be wondering where to start. Here are some quick tips for optimizing video for social media, to help you get up and running with awesome social videos.

To make your social media video attention-grabbing right away, ensure it stands out and captures attention within the first few seconds, especially since social media is overwhelmingly viewed on mobile devices. Studies show that viewers are on their mobile devices 63-78% of the time, meaning your video will mostly be viewed on small screens where users scroll quickly. Therefore, a strong opening is crucial to prevent your video from being missed.

How can you make your social media video attention-grabbing right away?

Social media is overwhelmingly viewed on mobile devices. Studies show that for all the time spent on social media, viewers are on their mobile devices (as opposed to computers or tablets) 63-78% of the time, depending on the demographic. [1]

To plan for social media videos that play silently, ensure your video stands alone without the soundtrack and consider incorporating text, captions, or subtitles. This is crucial because the majority of videos that auto-play on social media will play with the sound muted, with about 85% of Facebook video viewers never turning the sound on. Therefore, designing your video to be understood silently ensures your viewer still gets the information.

How should you plan for social media videos that play silently?

The majority of videos that auto-play on social media will play with the sound muted. For Facebook videos that auto-play, about 85% of viewers never turn the sound on. [2]

You should pick a great thumbnail for your social media video because it intrigues the viewer and entices them to push play, especially when auto-play features are disabled or not working due to bad internet connections. Many platforms auto-play videos, but this feature can be turned off by viewers. For example, if showcasing a product, ensure the product is clearly visible in the video thumbnail to maximize engagement. If you need help making awesome social videos, we offer social media management services.

Why should you pick a great thumbnail for your social media video?

Many platforms will auto-play your video. However, this feature may be disabled by the viewer or just not work on a bad internet connection.

Make sure your video has a great thumbnail that intrigues the viewer and entices them to push play. For example, if you’re showcasing a product, you probably want make to sure you can see the product in the video thumbnail.

Ready to start making awesome social videos but need a little help? We offer social media management services and would love to assist you.

Sources:
[1] https://www.emarketer.com/Article/Its-Not-Just-Millennials-That-Tap-Mobile-Social/1015091
[2] http://digiday.com/media/silent-world-facebook-video/

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Frequently Asked Questions

1 How can optimizing our social media videos improve our nonprofit's donor engagement?: The article emphasizes grabbing attention immediately, designing for silent viewing with text or captions, and using strong thumbnails. These strategies help ensure your message is effectively communicated on busy social feeds, potentially increasing engagement with your nonprofit's content and calls to action.
2 What are the most important considerations for making our social media videos effective on mobile devices?: Since most social media is viewed on mobile, it's crucial to grab attention in the first few seconds. The page also advises planning for silent playback by incorporating text or captions, and selecting a compelling thumbnail to encourage viewers to play the video.
3 Can Technology Aloha help us implement these video optimization strategies for our social media?: Yes, the page mentions that if you need help getting started with awesome social videos, Technology Aloha offers social media management services to assist with these strategies.