Internet marketing is growing and changing everyday, and social media should be a key component of any internet marketing strategy. As you make plans to expand your business, make sure that blogging and social media are part of your internet marketing strategy.
Blogging is one of the best ways to add content to your website, and that content will help you show up on search engines when people search for key words and phrases included in your posts. Linking your blog to social media will increase your reach by introducing your business to new potential customers in a way that is very much like a referral.
Creating engaging quality content on a regular basis takes time, but it’s possible to streamline the process to make it more efficient. Find out how we can help you make a strong start!
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If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.
Even though 62% of marketers blog or plan to blog, only 9% of US marketing companies employ a full-time blogger.
Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.