If you’ve been creating lots of great, fresh content for your online business marketing, good job! Your social media presence, blog posts, and other online content are definitely helping to generate leads and promote your business.
Technology Aloha suggests that businesses can create fresh content for their blog by repurposing well-performing existing blog posts into new formats. This strategy maximizes ROI on previously created content and delves deeper into topics of interest to the target audience. Effective methods include transforming blog posts into videos, eBooks, infographics (using tools like Piktochart), podcasts, or even a series of new blog posts, potentially using brainstorming techniques like the '5 Whys' process.
All that content creation can be a lot of work though. Don’t get burnt out…get creative. Using one of your best blog posts, you can create lots more fresh content. Here’s how.
How do you pick a winner blog post for content repurposing?
To start, you’ll need to choose a well-performing, A+ blog post. Look back through your old posts and choose a post that was especially relevant to your target market, got the most likes and shares, and/or had a lot of material that could be further discussed.
How can you get creative about recycling blog content for fresh ideas?
Next, think about how you can use this blog post as the jumping off point for a whole bunch of fresh content. This is a great way to delve deeper into a topic that your ideal clients want to learn more about. It’s also a good way to maximize your ROI by making the most of the content you worked so hard on to get the most bang for your buck. Take a look at your well-performing blog post and ask some more questions. What more can I say about this topic? Is this information still relevant, or does it need an update? What questions might my ideal client have after reading this?
Create Fresh Content
Now that you have your topic, it’s time to turn it into some fresh content. There’s really no limit to the amount of new content you can create, so pick a format that makes sense and would speak to your target audience. Here are a few suggestions:
1. Video
Video has become a pretty big part of online marketing these days, and for good reason. A short video is a great way to recap your blog post or demonstrate your point with visual aids. (Check out our post on Social Video and How It Can Help your Business)
2. eBook
An eBook might sound daunting, but it doesn’t have to be. Try combining a few blog posts into a professional booklet, with some nice photos and graphics, and you’re well on your way.
3. Infographic
Who doesn’t love a good infographic? Transforming your blog post into a graphic masterpiece is a fun and informative way to get across facts and figures. If you’re starting from a wordy or technical blog post with lots of numbers and data, this is a really good option. Check out Piktochart — it’s a great tool to make your own infographics.
4. Podcast
Creating a podcast definitely isn’t the easiest way to reuse blog post content, but it does offer a high value to your customers. If you already have a podcast or are ready to start one, a well-performing or even controversial blog post can be the basis for a great topic.
5. More Blog Posts
One of the simplest ways to create fresh content from a blog post is, well, more blog posts! If you find a topic that you could really write more about, do it. A good topic can easily provide content for a whole series of shorter posts. If you’re feeling stuck, think about the 5 Whys. That’s the process where you ask “Why?” 5 times to get to the absolute root of the situation. Check out this article about the 5 Whys Process to learn more, and then get brainstorming.
Sources: How to Turn a Single Blog Post Into 10 Fresh Pieces of Content (Or More!)
