This post was originally published on May 30th, 2019. Updated for July 28th, 2020.
An Instagram aesthetic is crucial for businesses to make strong first impressions and attract new followers, as 60% of Instagram users discover products on the platform. To establish a cohesive look, businesses should define their brand's story or "why," select a consistent visual theme, and use professional photos with uniform filters. Consistency is key, with 60% of top brands on Instagram employing the same filter across all their pictures to maintain a recognizable visual identity.
First impressions are everything, especially on social media. You need to have the right Instagram look or aesthetic. Often times, the first time a viewer hears of your business is through social media. In fact, 60% of Instagram users first hear about a product on Instagram. 66% of visits to business profiles are from users that don’t already follow the business. By creating the right look for your Instagram page, you will draw more attention from new users. You might even gain new followers with the right aesthetic.
Instagram is a great way for a business to find their creative side. You can speak to the public through photos and videos with Instagram. To find your brand’s “look”, there are a few things to consider:
1. Find your “Why”
Why is Telling Your Brand's Story Important on Instagram?
First, you have to think about what you want to portray to your followers and viewers. What do you want your audience to know? What do you want them to get from your page? Instagram, gives your business a chance to tell a story to viewers and followers. What’s your story?
How to Choose an Instagram Theme or Aesthetic for Your Brand?
After you figure out what you want to portray to your followers, you need to figure out how. A successful Instagram page is cohesive with an obvious theme. Some businesses choose a theme of bright, bold, and colorful photos. Others have a theme of black and white photos to give off a dark, moody vibe. If you want a clean look for your business, try a white theme. To achieve this look, take your photos in front of white backgrounds or walls. It will make the photo look crisp, clean, and focused. If your business logo has a statement color, try creating a theme around it. For instance, if the color of your business is pink, create a pink aesthetic. Add pops of the same color throughout your posts for consistency. Regardless of what Instagram aesthetic and theme you choose, make it consistent! It will help improve your aesthetic.
3. Photos and filters
Professional photos are everything on Instagram. A business profile should have professional photographs that are clear and focused. They should draw the attention of your followers. The filters and edits used for your photos are as important as the actual photo. 60% of the top brands on Instagram use the same filter on each picture. Lightroom is an excellent editing tool to brighten, contrast, and filter your photos. It will make them look more appealing on social media.
What Elements Define a Successful Instagram Business Profile?
A successful Instagram business profile is defined by personality, engaging storytelling, and authentic brand expression. Although a perfect Instagram aesthetic is very important, ensure your profile also conveys personality and enjoyment. Share your unique story through Instagram to effectively connect with your viewers and followers. Social media serves as an excellent platform to express your brand’s creativity and passion.
Where Can You Listen to the 'Finding Your Instagram Look' Podcast Episode?
You can listen to the 'Finding Your Instagram Look' podcast episode on 'Into the Inbound with Technology Aloha.' This podcast provides insights into digital marketing strategies, including how to develop a cohesive Instagram aesthetic for your brand.
