If you are thinking of starting your own business, you cannot put too much importance on keyword research. Niche keyword research is one of the best ways to attract the right audience and gain traffic to your website. Especially for new businesses, the struggle to rank well in keyword searches can be rough. Larger and older websites have the upper hand and therefore the most traffic. But, the good news is that with some research and legwork, you can start your website out on the right foot. Finding your niche and keywords is a big step in the right direction for your new business.
Find your niche
Success in the business world depends on finding your niche, which can be tough. Your niche is the “sweet spot” where your passion intersects with market demand to create a profitable business. There are four basic parts of a niche:
Audience
Without an audience, you have no profits. You need to zero in on your target audience and then also find the best way to reach them.
Passion
Passion will drive you to keep trying even if you aren’t successful right away. You will need passion to keep you going for long hours while you build your business. And, after all, what is the point of doing anything unless you care about it? If you aren’t motivated by something (and money is not a singular motivation) then you won’t be successful.
Potential
Measuring the potential of your niche can be hard. Potential refers to the ability of your product or service to be desirable to others. A good idea may not have much potential due to many different variables like market demand or your surroundings. You may not have a realistic view of the potential if you are too emotionally tied to your idea. It is a good idea to get some outside input to determine your niche potential.
Competition
Getting a good idea of your competition is one of the first things that you should do when you are finding your niche. You can really learn a lot from your competition. Downfalls, weak areas and appropriate pricing are all invaluable bits of information you can glean. You cannot expect to enter a market with a product or service without doing your research on competition and be successful.
Niche keywords
It can take years for a new business to climb the ranking of broad, popular terms. For instance, if you create a website that reviews organic dog food, you probably aren’t going to rank high for keywords like “dog food” or even “best organic dog food.” But you may do well with “best reviews organic dog food 2018.” That is the difference between popular keywords and niche keywords.
Niche keyword research
Researching your keywords is the best way you can invest your time for a new business or website. By finding the right keywords you will boost your SEO and get more traffic to your website. By keeping up with changes in keywords, you can also anticipate changes in the market. To go back to the dog food review example, if you notice that “organic dog food lamb” starts trending, you should probably seek out more lamb based dog foods to review.
Use a keyword research tool
Find a free keyword tool that will help you find all the variations and less obvious keywords that you won’t be able to come up with on your own. This tool will also show you how popular some keywords are over others.
Refine your list
You will have a long list of keywords, but not all of these keywords are going to be useful to you. You need to refine the list and use the best keywords for your site. Keywords should be true to your site; don’t use every suggested keyword if it won’t offer value to customers once they get on your site. For example, “organic pet food” may be a popular keyword but it will frustrate people who are looking for anything other than dog food.
Consider how competitive your keywords are
Keyword competition is measuring how hard it will be to rank for a particular keyword. You don’t want to focus on using keywords that you won’t be able to rank with. It is better to branch out and use niche keywords and rank higher than to stick with simpler keywords and be beat by older websites with higher ranking.
Keep up with changes
Keyword research is an ongoing process. You will constantly be tweaking and changing your keywords as your market changes. Consumers aren’t going to be searching the exact same keywords in five years. You can use changing keywords to anticipate new and changing demands. Businesses change or develop new branches based on demand. It is important for you to keep up with changes so that your website and business stays relevant.
