Ever wonder what clients are saying about your business? If not, you should! People leave comments about your brand on social media, review sites, blogs, and more. But, in a world of billions of social channel users, how do you track what clients say? This overwhelming task is easier with social media monitoring. Keep reading to learn about some awesome social media monitoring tools!
What is social media monitoring?
Social media monitoring (SMM) is the act of tracking social media and websites for information about your brand. SMM tools crawl sites and index the results for a faster result when you type in your search terms. Although you may assume SMM tools only track social media channels, they track more. These tools track blogs, news sites, and even review sites. Here are some social media monitoring tools to look into.
Awario is one of the most affordable social media monitoring tools out there with plans starting at $29/mo. Find brand mentions, plagiarized content, and even linkless brand mentions with this tool. Additionally, you can generate an influencers report to target influential people talking about your brand.
Keyhole is a favorite for big brands like L’Oreal, Mashable, and Google. Its dashboard gets you caught up on basic analytics. View total engagements, total link clicks, and total impressions right when you log in. This tool also offers constant monitoring of your keywords, topics, hashtags, and mentions. You can even view historical brand data so you can track your progress. Starting at $179/mo, Keyhole is a solid choice.
Reputology is a social media monitoring tool made especially for review sites. Always stay on top of reviews with this tool! Major review sites like Yelp, Google and Facebook have a huge effect on how people see your brand. Poor reviews that have no response from your brand can turn potential customers off in a hurry. With Reputology, you can track, respond to, and forward reviews to your employees for quick follow-up.
4. Google Alerts
Google Alerts is a free tool for basic social media and brand monitoring. With Google Alerts, you can choose the content you want to track. For example, you can track keywords, brand mentions, and competitor mentions. This tool will notify you when your content gets mentioned on blogs, news sites, web pages, and more.
Social media monitoring will help you track what people say about your business. Are people upset about your recent price change? Does your competitor have better customer service? Why aren’t your followers interacting with your posts? Is your social strategy effective? Questions like these can be answered with SMM tools. Improve your business by using a social media monitoring tool!