How can a nonprofit or small business effectively use Twitter video to engage with their audience?

Twitter video offers a significant opportunity to interact with followers and generate interest. You can use videos to grab attention, teach something, showcase a new product or initiative, or share your organization's culture.

What are the key recommendations for optimizing Twitter video format and length?

While Twitter allows up to 2 minutes and 20 seconds, keeping videos under a minute is generally better for viewer attention. Videos under 6.5 seconds will loop automatically. Always include a brief, catchy description and relevant hashtags.

Why is it better to upload videos directly to Twitter rather than sharing a YouTube link?

Uploading native video to Twitter ensures it will autoplay in your followers' feeds, increasing visibility without requiring a click. These videos also remain in your photo/video library, making them easier for followers to find later.

3 Tips for Posting Engaging Twitter Videos

May 25, 2017

Social Media, Content Marketing, Video Editing

Twitter gets 800 million visitors every month. That’s a lot.

Quick Answer

To post great Twitter videos, Technology Aloha recommends uploading native video directly to the platform, as this enables autoplay in followers' feeds and ensures videos remain in your library for easy access. Optimizing for Twitter's format involves keeping videos under a minute for viewer attention, though the platform allows up to 2 minutes and 20 seconds, and including a brief, catchy description with relevant hashtags. Furthermore, brands should leverage Twitter video to engage with their ideal clients, especially since a Twitter stats analysis found that 82% of Twitter users interact with brands on the platform.

Video engagement has never been higher, so adding social videos to your Twitter content is a great way to engage with your followers and attract new clients. Here are a few tips to optimize your Twitter videos.

3 Tips for Posting a Great Twitter Video

1. Upload native video to Twitter.

Sharing a link to a video on YouTube is an easy way to go, but uploading video directly to Twitter (called “native video”) has its perks. Native video will autoplay in your follower’s feed, so you don’t have to worry about them clicking on the link. These videos will also stay in your photo/video library, so followers can still easily find it later if they miss it in their feed.

2. Optimize for the Twitter video format.

Twitter will allow you 2 minutes and 20 seconds of max video time, but you’re probably better off keeping it under a minute unless you have a great reason to go longer (in terms of your viewer’s attention span). Also, it’s helpful to know that if your video is under 6.5 seconds, it will loop automatically (Vine-style). When you’re posting your Twitter video, include a brief, catchy description and remember to include a few relevant hashtags to help more people find your great video.

3. Take advantage of the opportunity to engage with your ideal clients.

A Twitter stats analysis from earlier this year found that 82% of Twitter users interact with brands on this social media platform [1]. That means your brand has a huge opportunity to interact with followers and generate interest in your brand and company on Twitter. A video is a great way to grab your viewer’s attention and then teach them something, show them a new product, or just give them a sense of your cool company.

Adding Twitter video to your Social Media Marketing plan is a great way to increase engagement with your followers and promote your brand. Not enough hours in the day? We offer Social Media Marketing services and would be happy to assist you.

Catch up on our previous posts about Social Video here:

Sources:
[1] The Bird's Eye View of Video: New Stats From Twitter
Sharing and watching videos on Twitter

What other content marketing resources might you find helpful?

You might find other content marketing resources helpful, such as articles on Direct Response Copywriting: The No-Fluff Playbook for Immediate Action, scaling your software platform faster with Targeted SaaS Copywriting Services, or stopping boring descriptions with Effective Copywriting for Ecommerce. These resources provide insights into driving immediate action, converting trials into loyal customers, and boosting conversions for your online store.

Hana

Contributor

Former Creative Director

Hana focuses on website design, graphic design and email marketing for Technology Aloha and our clients.

Want to learn more about our Nonprofit Social Media Services?

Whether you’re tired of managing all your nonprofit’s social media accounts, want to improve your brand awareness, or don’t even know where to start, we can assist you! Learn more about how we can help your organization succeed.

Learn More