Fifty-seven percent of consumers say social media influences their purchases. Forty-four percent name Facebook as the most influential. With these numbers, an algorithm-beating Facebook ad campaign proves necessary. Apply the following Facebook ad tips to increase your return on investment (ROI) today.
Impress Your Audience
Create ad campaigns around what you think would impress you. But don’t forget to research what others think. Get to know your audience by defining your target. Adding too many interests or building hyper-niche segments limits performance. Also, retarget your ads. This raises conversion rates with new site visitors or high-value customers.
Use Video Ads
Video ads raise the likelihood of purchase by 1.81 times.
- Use text overlays. Eighty-five percent of Facebook videos get viewed without sound. And viewing time increases by 12 percent with closed captioning
- Live video has three times the traffic more than pre-recorded videos
- Know the attention span of your target — younger users prefer shorter viewing times
Give FREE Stuff
This may seem counter-intuitive, but giving stuff away increases revenue. Thirty-nine percent of users report that they follow business pages to get special offers. Special offers and free stuff entice consumers to try your product. When they like it, they come back for more.
Use Facebook Features
Facebook features do several things to set your marketing trajectory. They help create an attractive user experience and increase viewing time. They also expand your reach and increase revenue. Facebook wants you to succeed. After all, if you do well, you praise their platform — and that’s good press for everyone.
Test What Works
Great copywriters and Facebook ad gurus admit the same flaw: no one knows what hits the target. Create different copies of text and headlines that work well together. Consider the following:
- Various styles
- Different language
- Bullet points
- Longer text blocks
- Short sentences
A/B testing done right provides insight into what ads work and with which segments of your audience. These tips allow you to adjust your strategy as needed.
Winning Facebook Ad Tips
Use these tips as you create campaigns that matter to you and your audience. Strategically use video, special offers and Facebook features to boost reach, conversations, and conversions.
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