Why Your Nonprofit Needs a Blog (and Who Should Write It)
November 24, 2020
Originally published on December 5th, 2019. Updated for November 24th, 2020.
For your nonprofit and its mission to be successful, you must reach out and inspire people to take action. Good storytelling is essential for your nonprofit. Donor stories are a great way to inspire others, but you need somewhere to put them. A consistently updated blog is the perfect way to tell stories, inform, and delight people about your nonprofit. It is your way of reaching out to the community to tell them about you.
Benefits of a nonprofit blog
It will provide a real connection
When people interact with nonprofits, it’s because they believe in the cause. Your blog provides a place for them to get timely updates and gain extra information. These posts are a great place to spread awareness of your cause. Also, you will establish credibility as an expert.
You inspire readers to become donors
With a blog, you gain readers and regular traffic to your website. By providing inspiring content and information, you encourage people to take action. Or give a donation to your cause. You also build trust with your supporters when you provide consistent content.
Keep people informed
Your blog is a great place to keep people informed about what is going on with your nonprofit. They will be in the know about any events that you have coming up and be able to share them with friends.
How to put a blog together
What to write about
Donor stories are a great place to start. These personal stories are a great way to inspire others about your cause. You can also share the milestones and goals of your nonprofit. Giving thanks to your volunteers and donors is another way that you can make the best use of your blog. When you sit down and think about what to write, you’ll learn something important. You’ll find there is so much to say about your nonprofit and its mission.
Who should write it
There are many different options when it comes to your blog. As the owner of a nonprofit, you may find it hard to keep up with and put the effort into writing the blog posts you want. You are busy enough already. You could have someone else in-house handle it, but you may run into the same problem. Your marketing partner is a good option to work with. They can produce professional blog posts for you. You will also benefit from their knowledge of search engine optimization (SEO).
A blog is a great tool to increase your brand awareness and success. Make sure that you update regularly and you will be able to grow your audience with your posts.
If you’re overwhelmed and want help contact Technology Aloha today. We act as a seamless extension of your business — like an in-house marketing team without the full-time commitment. And our goal is to help you be more successful, so you can make more meaningful contributions to your community.
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