Originally published on March 24th, 2020. Updated for August 31st, 2021.
Do you want to optimize the content on your website? You can do it! Start by matching your site with your user’s interests. You could ask yourself, “What are they searching for? And what are they doing on the website?” Or better yet, skip all the guesswork. Take advantage of your web analytics instead!
Website analytics is one of many great tools for businesses. You get a glimpse of your site’s data to see how it is performing. And with the information, you can do a lot. For one, you can make your customers’ experience on your site more enjoyable. And two, you can help push your business towards success. Let’s break down what web analytics is and why it is important for your business.
What is Website Analytics?
Web analytics is the gathering, analysis, and reporting of information from your website. Websites collect user data all the time. For example, think about when a user clicks on your link or types in keywords that take them to your landing page. You collect information just from that.
It’s beneficial for your business to know how people are finding and navigating your site. There are several different tools you can use to get that data; one being Google analytics. Plus, different tools can give you different types of analytics. They provide you with some insight into your users, business, and marketing.
Web Analytics Data Examples
- Number of visitors; new and returning
- Visitor’s browser or device
- Visitor’s country
- The most often visited page
- Common landing page
- Amount of time spent on the website
- Amount of pages visited
- What keyword search led to a visit
- Which website brought in the most traffic
Why is Web Analytics Important?
Your company’s website drives your business. Use it to attract new customers and keep them coming back. You need to take a look at your analytics to see if your site is working for your company.
You want to know your users’ website behavior. And you can do that by looking at how they find and move through your pages. With that information, you can move forward and make changes to optimize your site. For instance, if you know your most frequented page, you can update it for better engagement. Or you can learn what type of device most visitors use on your site. Then you can check your website’s compatibility on that device.
Use each piece of website analytics data to help measure your site’s successes. Then you can identify areas of improvement. Take advantage of analytics so you can create the best content for your website.
Contact Technology Aloha today to get more information on website analytics. Learn how to best optimize your company’s website with us! We love helping you be more successful, so you can make more meaningful contributions to your community.
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