Originally published on October 14th, 2019. Updated for July 5th, 2022.
Tourism advertising is a powerful industry that can be incredibly challenging. It is complex, constantly changing, and unpredictable. But it is still a great addition to your marketing campaign. As a small business, your entire online presence is essential to the success of your business. The power of tourism advertising can help you take your business to the next level.
Goals of tourism advertising
Inform
The first goal of tourism advertising is to inform people about a destination. You can tell them everything they need to know about your business. This would include what people need to bring and projected costs.
Persuade
The second goal is to persuade people to visit a certain destination. Give them a glimpse of a few of the awesome things people can do when they visit your business.
Remind
The last goal is to remind tourists and let them know how they can book a trip.
Pieces of an effective tourism advertising strategy
Social media
Social media is a great way to get the word out about visiting your business and start tapping into the power of tourism advertising. Make sure you respond to questions and comments you receive. People will share videos and pictures to show their experiences, which will add to the appeal. You should also upload your own media to entice visitors.
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Partnerships
Forming partnerships with other businesses in the area can help everyone. You will be able to cross-promote and gain more exposure.
Advertising campaigns
Use advertising campaigns to attract the attention of travelers all around the world. You can do this through paid ads, a hashtag campaign, and Google My Business. This way tourists can find you when they’re nearby.
Website
Make sure your website is in top shape to encourage people to learn more about your business. Update your content consistently and leverage your blog to encourage visitors.
TripAdvisor
TripAdvisor is a great website to use as a marketing tool for your company. Setting up an account is easy to do and will help attract people to your business.
When developing your marketing strategy, make sure to include a spot for tourism advertising.
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