The importance of Facebook followers, and how to get more

June 7, 2022

This post was originally published on December 26th, 2019. Updated for June 15th, 2022.

When it comes to building your business, social media is a valuable asset. Facebook, in particular, is important in expanding your reach and increasing your success. There are many ways to make sure Facebook works for you. And for your Facebook business page to succeed you need Facebook followers. Just remember: followers are NOT likes.

Facebook followers: finger hovering over a keyboard button labeled "follow us"

Why Facebook followers are so important

Building your brand

Followers are great for helping to build your brand. They share your content with others, expanding your reach. You build brand recognition with customers as well.

They see your updates

The greatest benefit of having people follow you is that they see your updates in their newsfeed. When more people see your updates, you can share great things about your business. You can also let them know about any special deals coming up and help boost sales. Keep in mind this is subject to the Facebook algorithm, which can change. There are some things you can do to help more people see your updates.

How to get more followers

Post frequently

Make sure you post consistently. This will help you reach the most amount of people (and increase . Consistent posting shows that you’re dependable.

Post interesting stuff

While you need to post on a regular basis, you also need to post interesting content. Show people that there’s personality behind your brand. Share photos or behind-the-scenes information. It’s also important to share when you have a new blog post.

Offer freebies

Facebook posts are a great way to let people know about free products or sales. If you offer something free in exchange for a follow, more people will follow you and see your updates.

Back it up with a great website

It’s wonderful to have followers on Facebook, but you need to have a great website as well. Make it easy to navigate your site and buy items.

Include social media links on your blog posts

Post on Facebook when you have a new blog post, but make sure you include social media links on the blog post too. This way, people from Facebook find your blog and your blog helps them find your Facebook. (and other social media accounts.)


Facebook offers great opportunities to reach out to past, current and future customers. Using it as part of your overall marketing strategy is a must. More Facebook followers means greater brand awareness.

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